Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.
Now, it’s time to use those insights to customize the product content across all your channels and more intuitively help shoppers complete their product quest.
Customization helps consumers have individualized experiences with your products. These personal and relevant interactions hook and more efficiently engage the consumer, leading to increased sales.
We found 78% of consumers are likely, very likely, or extremely likely to buy when the product page content is more personally relevant to them. That is, when the images, videos, text, and reviews aid shoppers in their product discovery. When done well, the product content appears to be created and written for the consumer personally, answers their specific questions, and ultimately guides them to the best-fitting product.
Keep in mind, customization is not the same as publishing accurate and up-to-date product content. It’s a step further. And, comes after implementing a syndication strategy across Google Shopping, Bing Shopping, social media like Facebook and Instagram, and different large retailers like Amazon and Walmart.
Take another look at the number of images, length of bullets, and the quality of content. Are the features included on your product pages helping or hindering conversion? Do consumers fall off or move on to buy after reviewing your page? Is there enough information?
Notice where shoppers get stuck, improve those areas, and integrate the changes into the frequent product refreshes you should be making anyway.
These keywords are a gold mine for consumer research. At your fingertips is a list of what your consumers want. Incorporate these terms into the written product details to further guide consumers and personalize the experience.
Review the most popular search terms on a regular basis, and delete nonperformers. Doing so will remove dead weight and rank your products higher in relevant searches. Also, incorporate these terms into the written product details like those collected from the search bar.
Brand compliance should be a priority and this means keeping on top of the content your retailers publish. Automated syndication helps, but brands should also actively evaluate the presentation of their products and identify where and when retailers are falling short in representing your brand.
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