PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.
Now, it’s time to use those insights to customize the product content across all your channels and more intuitively help shoppers complete their product quest.
Customization helps consumers have individualized experiences with your products. These personal and relevant interactions hook and more efficiently engage the consumer, leading to increased sales.
We found 78% of consumers are likely, very likely, or extremely likely to buy when the product page content is more personally relevant to them. That is, when the images, videos, text, and reviews aid shoppers in their product discovery. When done well, the product content appears to be created and written for the consumer personally, answers their specific questions, and ultimately guides them to the best-fitting product.
Keep in mind, customization is not the same as publishing accurate and up-to-date product content. It’s a step further. And, comes after implementing a syndication strategy across Google Shopping, Bing Shopping, social media like Facebook and Instagram, and different large retailers like Amazon and Walmart.
Take another look at the number of images, length of bullets, and the quality of content. Are the features included on your product pages helping or hindering conversion? Do consumers fall off or move on to buy after reviewing your page? Is there enough information?
Notice where shoppers get stuck, improve those areas, and integrate the changes into the frequent product refreshes you should be making anyway.
These keywords are a gold mine for consumer research. At your fingertips is a list of what your consumers want. Incorporate these terms into the written product details to further guide consumers and personalize the experience.
Review the most popular search terms on a regular basis, and delete nonperformers. Doing so will remove dead weight and rank your products higher in relevant searches. Also, incorporate these terms into the written product details like those collected from the search bar.
Brand compliance should be a priority and this means keeping on top of the content your retailers publish. Automated syndication helps, but brands should also actively evaluate the presentation of their products and identify where and when retailers are falling short in representing your brand.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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