Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal decor manufacturer, The Gerson Companies, consolidating data outside of their Enterprise Resource Platform (ERP) became a priority as they looked to increase digital sales and rid themselves of costly barriers to data accessibility. The 75-year-old company’s digital transformation was led by Orin Borgelt, Chief Technology & Sales Officer. Orin’s vision for the company to have unified global communication and access to product data drove a 77% increase in digital sales year over year and opened a new sales channels for their network of independent retailers.
Gerson's ability to succeed on the digital shelf was inhibited by their expensive and inflexible ERP. Orin chose Salsify to help centralize data, remove the barriers of data accessibility and syndicate across more channels. As Orin and his team drove adoption of the platform throughout the company it enable the group to drive substantial sales growth.
In addition to speeding up time to market to major retail channels, Gerson uses Salsify to enable independent retailers with digital capabilities previously unavailable to this critical revenue stream. Orin envisioned utilizing Salsify's Digital Catalogs connected to their ERP as a way to expand inventory for these retailers, and created their own custom Electronic Data Interchange (EDI) to open a new sales channel -- providing expanded inventory and drop shipping:
Orin's vision to drive adoption across the organization has strengthened their global communication, allowed for marketing and sales to be more targeted with their initiatives, and decreased costs associated with their ERP. Gerson's adoption of Salsify has become central to growing revenue, expanding reach with existing retailers, and speeding time to market.