Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal decor manufacturer, The Gerson Companies, consolidating data outside of their Enterprise Resource Platform (ERP) became a priority as they looked to increase digital sales and rid themselves of costly barriers to data accessibility. The 75-year-old company’s digital transformation was led by Orin Borgelt, Chief Technology & Sales Officer. Orin’s vision for the company to have unified global communication and access to product data drove a 77% increase in digital sales year over year and opened a new sales channels for their network of independent retailers.
Gerson's ability to succeed on the digital shelf was inhibited by their expensive and inflexible ERP. Orin chose Salsify to help centralize data, remove the barriers of data accessibility and syndicate across more channels. As Orin and his team drove adoption of the platform throughout the company it enable the group to drive substantial sales growth.
In addition to speeding up time to market to major retail channels, Gerson uses Salsify to enable independent retailers with digital capabilities previously unavailable to this critical revenue stream. Orin envisioned utilizing Salsify's Digital Catalogs connected to their ERP as a way to expand inventory for these retailers, and created their own custom Electronic Data Interchange (EDI) to open a new sales channel -- providing expanded inventory and drop shipping:
Orin's vision to drive adoption across the organization has strengthened their global communication, allowed for marketing and sales to be more targeted with their initiatives, and decreased costs associated with their ERP. Gerson's adoption of Salsify has become central to growing revenue, expanding reach with existing retailers, and speeding time to market.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
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