Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Brands, retailers, and distributors rely on the Global Data Synchronization Network (GDSN) to exchange product data securely and efficiently. This product data powers the global supply chain, managing the flow of goods, optimizing shipping and receiving, enabling product traceability, and improving visibility into product movement.
The GDSN consists of a global network of 44 data pools, which use a common language, also called a standard, to communicate. This connection means a brand can join one data pool and synchronize its data with another network trading partner.
A brand can belong to one data pool, such as the Salsify-native GDSN data pool, and its retailer can belong to another data pool, but because of this network, these data pools can seamlessly share information.
Cellphone owners already understand how this network functions. Telecommunication companies like Verizon Wireless, Sprint, T-Mobile, and AT&T all use the same standard, which allows them to connect.
This network model is how someone with a Sprint cellphone plan can still call his friend with an AT&T cellphone plan. Even though they use different networks, the standard connects them.
The real-world process is simple: A retailer purchases a product from a brand, and the brand ships the product to the retailer. The GDSN is the link in this process. It connects brands and retailers, allowing for the exchange of operational product data, such as dimensions, UPC barcodes, and packaging information. Retailers then use this information to ready their systems and distribution centers to receive and store the product.
While simple, the GDSN is powerful. Its network of interoperable data pools and connection to the GS1 Global Registry allows any brand to connect to any retailer around the world to continuously exchange product data.