Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Brands, retailers, and distributors rely on the Global Data Synchronization Network (GDSN) to exchange product data securely and efficiently. This product data powers the global supply chain, managing the flow of goods, optimizing shipping and receiving, enabling product traceability, and improving visibility into product movement.
The GDSN consists of a global network of 44 data pools, which use a common language, also called a standard, to communicate. This connection means a brand can join one data pool and synchronize its data with another network trading partner.
A brand can belong to one data pool, such as the Salsify-native GDSN data pool, and its retailer can belong to another data pool, but because of this network, these data pools can seamlessly share information.
Cellphone owners already understand how this network functions. Telecommunication companies like Verizon Wireless, Sprint, T-Mobile, and AT&T all use the same standard, which allows them to connect.
This network model is how someone with a Sprint cellphone plan can still call his friend with an AT&T cellphone plan. Even though they use different networks, the standard connects them.
The real-world process is simple: A retailer purchases a product from a brand, and the brand ships the product to the retailer. The GDSN is the link in this process. It connects brands and retailers, allowing for the exchange of operational product data, such as dimensions, UPC barcodes, and packaging information. Retailers then use this information to ready their systems and distribution centers to receive and store the product.
While simple, the GDSN is powerful. Its network of interoperable data pools and connection to the GS1 Global Registry allows any brand to connect to any retailer around the world to continuously exchange product data.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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