How do brands win with today’s digital-first shopper?
Evelyn Hartz | August 8, 2017
With 87% of product searches beginning on Amazon or Google today, it’s no secret that commerce has changed. Consumers have more information and selection at their fingertips than ever before and they are using this to search, shop, and compare any time and at any place. To take advantage of this shift in consumer shopping behavior, brands must provide differentiated product experiences to the consumer everywhere they are, whenever, and
There are three strategies we’ve seen our most successful customers, large and small across every industry,
1. Create a centralized source of content that can embrace the mess.
2. Adapt that content to requirements across the entire commerce ecosystem.
3. Optimize your product content in real-time for ongoing improvement and growth.
There are only a small number of brands who are executing well across all three of these fronts today. Leaders at Mondelez International,
Lessons from customers who have navigated digital transformation:
Hear how snack giant Mondelez satisfies its digital shopper. Director of Global
Learn how to make the most of your brand's digital opportunities. Jordan Ste. Marie, Sr. Manager of
This week, we will look closer at the strategies you can employ