Request a Demo
    August 8, 2017
    4 minute read

    Meeting the Demands of Today's Digital Shoppers | Salsify

    by: Evelyn Hartz

    With 87% of product searches beginning on Amazon or Google today, it’s no secret that commerce has changed. Consumers have more information and selection at their fingertips than ever before and they are using this to search, shop, and compare any time and at any place. To take advantage of this shift in consumer shopping behavior, brands must provide differentiated product experiences to the consumer everywhere they are, whenever, and however they shop. But it’s not so easy. It requires a transformation in the way you do business and the way you do commerce.

    There are three strategies we’ve seen our most successful customers, large and small across every industry, adopt to win in today’s digital-first commerce world. 

    1. Create a centralized source of content that can embrace the mess. 

    2. Adapt that content to requirements across the entire commerce ecosystem.

    3. Optimize your product content in real-time for ongoing improvement and growth.

    There are only a small number of brands who are executing well across all three of these fronts today. Leaders at Mondelez International, Dr Pepper Snapple Group and Johnson & Johnson have shared their advice for brands facing this digital transformation based on their own experience.

    Lessons from customers who have navigated digital transformation:

    deliver content to digital consumersHear how snack giant Mondelez satisfies its digital shopper. Director of Global Ecommerce Neil Ackerman discusses how any brand can take the lead in the age of distributed commerce during this on-demand webinar.  

     

    driving sales for digital consumers Learn how to make the most of your brand's digital opportunities. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper Snapple Group, shares three things brand can do based on his successful experience enhancing product content on Walmart.com.

     

    This week, we will look closer at the strategies you can employ to  transform your business for the digital-first shopper. Check out, How to centralize your content and How to improve relationships with retailers.

    Related Posts

    Keep Reading

    November 20, 2017

    Digital Branding on Google Shopping

    According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online...
    by: Cara Wood
    June 8, 2020

    How to Meet New Consumer Demands With a Digital Shelf Refresh

    6 minute read
    The COVID-19 pandemic fundamentally altered how brands attract, engage, and sell to consumers — seemingly overnight. Gone are investments in almost all “physical” forms...
    by: Jason Fidler
    August 6, 2020

    Constellation Brands Meets Surging Demand With Salsify PIM

    5 minute read
    “Right now there is the opportunity to really go digital, and I think brands are really figuring out ‘Can I be digitally native?’” said Duan on the Unpacking the Digital...
    by: Salsify