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THE SALSIFY SMARTER MERCHANDISING BLOG

How do brands win with today’s digital-first shopper?

Posted by Evelyn Hartz on 11:16 AM on August 8, 2017

With 87% of product searches beginning on Amazon or Google today, it’s no secret that commerce has changed. Consumers have more information and selection at their fingertips than ever before and they are using this to search, shop, and compare any time and at any place. To take advantage of this shift in consumer shopping behavior, brands must provide differentiated product experiences to the consumer everywhere they are, whenever, and however they shop. But it’s not so easy. It requires a transformation in the way you do business and the way you do commerce.

There are three strategies we’ve seen our most successful customers, large and small across every industry, adopt to win in today’s digital-first commerce world. 

1. Create a centralized source of content that can embrace the mess. 

2. Adapt that content to requirements across the entire commerce ecosystem.

3. Optimize your product content in real-time for ongoing improvement and growth.

There are only a small number of brands who are executing well across all three of these fronts today. Leaders at Mondelez International, Dr Pepper Snapple Group and Johnson & Johnson have shared their advice for brands facing this digital transformation based on their own experience.

Lessons from customers who have navigated digital transformation:

deliver content to digital consumersHear how snack giant Mondelez satisfies its digital shopper. Director of Global Ecommerce Neil Ackerman discusses how any brand can take the lead in the age of distributed commerce during this on-demand webinar.  

 

digital consumersLearn how to implement digital-first strategies across your company to boost sales. Faisal Rangwala from the Johnson & Johnson Digital Center of Excellence shareds innovative processes and technology used to drive sales. 

 

driving sales for digital consumers Learn how to make the most of your brand's digital opportunities. Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing at Dr Pepper Snapple Group, shares three things brand can do based on his successful experience enhancing product content on Walmart.com.

 

This week, we will look closer at the strategies you can employ to  transform your business for the digital-first shopper. Check out, How to centralize your content and How to improve relationships with retailers.

Topics: Ecommerce


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