Happy Holidays: What Brands and Retailers Need To Prepare for Holiday Shopping [Download]

Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and back-to-school prep.

But for brands and retailers, you don't have it so easy. A successful holiday shopping season means early planning, building a clear digital strategy, and creating stand-out product experiences.

Last holiday shopping season saw the growth of digital shopping options like curbside pickup, same-day delivery, and buy online, pick up in store (BOPIS), according to Salsify’s “2022 Holiday Shopping Post-Mortem Report,” as well as the continued evolution of omnichannel commerce.

As shoppers worldwide continue to engage with brands and retailers across a wide range of digital and in-store touch points, brands and retailers must consider new ways to meet changing demands this holiday season.

And let's face it: For you, the holidays are (almost) here. It’s time to get started.

Start Planning Your Digital Strategy for the 2022 Holiday Shopping Season

Salsify has created a three-part ecommerce holiday toolkit to give you everything you need to build a winning holiday strategy.

Download this toolkit to get everything you need to create great product pages that drive shopper engagement, including:

• 2022 Holiday Shopping Trend Predictions;
• Steal This Strategy: Drive Holiday Sales With Better Product Content; and
• Checklist: Build a Winning Holiday Ecommerce Strategy.

Dive into our 2022 holiday shopping trend report to get insights into last season to learn how to plan ahead for winter. 

Learn how to build engaging holiday content and create an effective, start-to-finish holiday strategy — and keep your checklist handy to stay on track of your action items.

Download this toolkit, and learn how to leverage the right digital strategy, tactics, and tools to drive results this holiday season.