Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: At the “Buy” or “Decision” stage – when the consumer is closest to completing the transaction – retailers and brands should do everything in their power to seal the deal, and ensure the consumer remains engaged and focused on clicking buy, and helpful, direct content is the tool to a successful transaction.
At this critical point, the consumer should already be equipped with these details or have easy access to them without opening a new browser window and getting distracted, or worse, discouraged, and here’s a few ways to ensure they remain committed to your product.
To do: Make product detail consistent and available across all channels.
Start by: Ensure all content is synced on the website, mobile app, in-store, and on product packaging to aid such purchases and reduce questions and confusion. The same Think with Google study declared, “two in three shoppers who tried to find information within a store say they didn't find what they needed, and 43% of them left frustrated.”
For example: Focus on pricing, materials, color options, delivery fees, size specifications, and care details, and remember to compare to product packaging.
Obstacle: Details change by the minute. Keeping up with updates across all channels can be tricky.
To do: Give your buyers' confidence that they are getting the best pricing and value.
Start by: Compile all existing, relevant promo codes in one place. If 10% off is available publicly somewhere, offer it to your consumer who’s already checking out.
For example: Near checkout, offer a mechanism that lists all the promo codes they could be using and show competitors’ pricing to affirm your website has the best value.
Obstacle: It’s scary to call attention to pricing, especially when it comes to showcasing your competitors, but brand loyalty and completion of transactions is dependent on such transparency. Also, mixing promo codes may confuse marketing source metrics.
To do: Be clear and forthcoming about the returns process to reduce your return volume.
Start by: Include the return process, especially for complicated products, on the product description page or near the shipping details. About 69% of shoppers abandon their carts at checkout because they are worried about returning an item.
For example: If there is a fee for returns or if the item must be disassembled prior to return, outline this. Be upfront and clear, because anything murky may deter the shopper.
Obstacle: Switching up the logistics of fulfillment is difficult and many retailers don’t want to admit that returns are part of the buyers’ journey.
This is the third part in a series on Supporting the Buyer’s Journey. Read Part I- Bringing Discovery to Shoppers , Part II - When Shoppers Research, and Part IV - Boosting Your Customer Relationships Post Sale.