Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Early Cyber Monday numbers show sales on track to expectations of an overall 3.7% increase in sales, according to NRF president and CEO Matt Shay. Online sales were up 21.5% on Black Friday compared with the prior year, according to IBM Watson Trend. The fast-growing impact of online in both commerce and the omnichannel experience means that's where the action is happening. And that places you - the leaders and doers of ecommerce at the world's brands - at the forefront of change in commerce for the next several years to come. You are commerce's agents of change. You need to own that. But being an agent of change can be exciting - and exhausting:
As the biggest U.S. online shopping day of the year passes, all your hard work is up and running for holiday 2015. You've worked with internal stakeholders, wrestled with retailers, and put your consumer under a microscope - and changed your people, processes, and technology to get incrementally better. You are a true agent of change in an area of great impact and strong growth.
Celebrate it. It's a non-boring place to be. And as you make your 2016 plans, prioritize. What initiative(s) inside your organization will unbound ecommerce? How can you best arm your retailers with the content they need to drive the Buy button? How can you understand your consumer better than ever before?
We will be by your side you on all this and more in the coming year, agents of change. Think of us as your "Q". Let us know what would help you in 2016 in the comments below or @gonzofy or @salsify on Twitter.
Rob is a co-founder at Salsify. He built the go-to-market team at Salsify from the ground up. Previously he ran inbound marketing and product management for Cambridge Semantics, another Boston-area startup. He loves ideas.
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