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Furniture is a large and personal purchase. It’s rare that someone would buy a $3500 couch without going to see it in a store. Consumers have lots of questions that need answering before investing in a piece of furniture: Will I like sitting on it? Will it fit through the door of my 4th floor walkup? Will it hold up to the next five years of my kids using it as a trampoline?
All very important questions the internet cannot always give you tangible evidence for.
However, if you are a player in the furniture industry, and you are not making your online presence a priority, we at Salsify would argue that you are missing out on a huge opportunity to drive your in-store sales by increasing and improving your product content online.
Consider these two significant shifts in the last couple of years:
Taken together, these stats spell an incredible opportunity for furniture suppliers. Millennials have been written about endlessly in the media, both positively and negatively, and as we know about any generalization, not all of it is true. However, in terms of online savvy, the data gives us the message loud and clear: this group is using the internet for research in a way previous generations did not. In addition, they are influencing other generations in their online habits. Think about the parent/grandparent that calls up their kid to ask their help buying something online. Sound familiar?
Consider the following:
So what does this mean for today’s furniture supplier?
Want to get online? Looking to improve your online presence to drive your overall sales? We're helping best of breed furniture companies take advantage of this opportunity.
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