PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Takeaway: Successful online grocery and takeout delivery services have mastered convenient checkout processes to support their fast-turnaround times and drive results. In part one of this series, we share lessons in good checkout content for other online retailers.
It’s Saturday morning. You’re picking up groceries at your local food store. Winding your way toward the necessary aisles, checking nutrition information, comparing prices, and ensuring the size and quantity match your recipe needs for the week. Grocery shopping: a methodical and critical, albeit monotonous, function of life.
So when food delivery services like Peapod and Instacart were designing their content experiences, they ensured the features content was plentiful and the requisite nutrition, volume, size, and quantity details were easy to locate. Ensuring consumers have confidence at checkout they will receive the exact items they want is critical. After all, what’s more frustrating than arriving home from the grocery only to find out the sour cream container contains 8 ounces, instead of the recipe-required 16? Having only 8, instead of 16, ounces delivered to your door and then having to trek to the store anyway.
Fast Food Delivery
On average, the total process – shop, buy, and pay – of food delivery companies that offer online ordering with same-day or within-the-hour doorstep arrival was 202 seconds, faster than the average online retailer by 9 seconds. More staggering, the top 10 food delivery companies had an average checkout time of 87 seconds. That’s 124 seconds faster than the average online retailer!
Further, the top 10 delivery companies required an average of 7 clicks, versus the average online retailer’s 21. The users of these services know exactly what they want. Either they’re craving curry chicken or barbecue chicken. And all hangry-hell would break loose if they ordered one based on the features content and photo, only to have the other delivered.
At the heart of these delivery services is clear, predictable, easy, and fast convenience, not plodding window shopping. It’s a means to an end, a fast way to check off a to-do list task. Sometimes retailers forget this need for convenience, treating their shopping, buying, and paying experience is a luxurious stroll, not the speedy sprint most consumers want it to be.
Keys to Speed
The more information at hand, the faster the transaction process. Consumers don’t have the time to click around trying to find the information they need. The grocery delivery companies are flush with content specifics like nutrition facts, ingredients, allergy warnings, product disclaimers, ratings, stars, and long, information-driven product titles.
The consumer is equipped with the shopping and buying tools they need in the form of menus, dish ingredients, preparation details, and serving size both onsite and within the mobile app. Read that? These companies don’t skimp on information just because there’s a smaller screen involved, which we know is a pet peeve of consumers.
Why does buying a set of sheets have to be different? Buyers want satin or jersey, 200 thread-count or 1200 thread-count, periwinkle or purple. And they find this information clearly and quickly while directly on your site or performing a Google search, or they do not. Think With Google found that 51 percent of shoppers have bought an item from a different company or brand than originally intendeddue to the quality of product information that they found while searching. Additionally, 58 percent of U.S. grocery shoppers would rather have "better-quality produce" than cheaper products.”
This tells us that to most consumers, price is a throwaway variable when compared to convenience and accurate information, so online retailers must forget that excuse too. If a shopping, buying, and paying process (a topic we cover in part 2) takes care to ensure consumers get exactly what they think they are getting before they checkout, what the food and restaurant delivery companies have shown us is consumers will come back time and time again, simply because they favor the clear shopping process and predictable outcome.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.