Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. It's no surprise that shoppers are turning online to the giant's product detail pages to compare models, prices, and brand quality. Convincing shoppers that your product is worth the investment, means giving them necessary information and content on Amazon's site.
In a recent webinar, Salsify's Director of Product Management Josh Silverman and Data Insights Manager Andrew Waber shared an analysis of more than 140,000 electronics product detail pages. By improving A+ Content or the enhanced content that appears below-the-fold, leveraging direct chat, and enhancing product descriptions, brands can drive better conversion on Amazon. Listen to the full webinar to provide detailed insight into building a strong digital presence.
Content for the electronics market is held to a high standard. Items are often considered, technical purchases and consumers need engaging experiences with your brand. Learn more about the data-driven tactics you can use to sell better online in our infographic below.
This webinar was able to break down the data between the winners in both higher and lower priced electronic listings. At lower price points the goal is to highlight key selling points. The focus should be on high review counts and customer provided images. Conversely, at the higher points, there is a higher emphasis on knowing the market. Both the titles and descriptions should be short and to the point. Listen to the full webinar to provide detailed insight into building a strong digital presence.
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