Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages, reveals an enormous differentiating advantage for brands that earn more customer reviews on their Amazon pages than their competitors. Our analysis of more than 200,000 product pages within the Beauty & Personal Care category live on Amazon for Q2 of 2018, looked at additional factors, such as image count, description length, and bullet count. This data can help guide beauty and personal care brands selling on Amazon when evaluating their product content and to help make improvements that will ultimately increase Sales Rank, sales, and market share.
The beauty and personal care category is undergoing rapid shift to online shopping – and Amazon’s stronghold of the digital market share is evident. Nearly 70% of consumers say they search for, and purchase beauty and personal care products through Amazon, according to survey by AT Kearney. Get your full copy of the benchmark data so you know what to optimize on your Amazon product pages.
Our analysis reflects five segments based on product price point:
Top performing pages featuring benefit-rich feature descriptions and images are helping brands win in the beauty and personal care category. Regardless of the price point, products in the top 10% of sales rank had roughly 20 times more customer reviews as products in the bottom 10% of sales rank. Category leaders are using A+ content, images, and longer descriptions and titles to emphasize the critical benefits and features of their products.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.