Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages, reveals an enormous differentiating advantage for brands that earn more customer reviews on their Amazon pages than their competitors. Our analysis of more than 200,000 product pages within the Beauty & Personal Care category live on Amazon for Q2 of 2018, looked at additional factors, such as image count, description length, and bullet count. This data can help guide beauty and personal care brands selling on Amazon when evaluating their product content and to help make improvements that will ultimately increase Sales Rank, sales, and market share.
The beauty and personal care category is undergoing rapid shift to online shopping – and Amazon’s stronghold of the digital market share is evident. Nearly 70% of consumers say they search for, and purchase beauty and personal care products through Amazon, according to survey by AT Kearney. Get your full copy of the benchmark data so you know what to optimize on your Amazon product pages.
Our analysis reflects five segments based on product price point:
Top performing pages featuring benefit-rich feature descriptions and images are helping brands win in the beauty and personal care category. Regardless of the price point, products in the top 10% of sales rank had roughly 20 times more customer reviews as products in the bottom 10% of sales rank. Category leaders are using A+ content, images, and longer descriptions and titles to emphasize the critical benefits and features of their products.