Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Many companies, especially among those that have been around for a while, still struggle with decentralized, irregular means of managing product information. Updates can be slow to propagate across the stores of information maintained by different departments, leading to friction, inefficiency, and miscommunication. More than half of the brands we surveyed report there is room for improvement in their in-house product content process. Often, getting the resources you need requires you build a strong business case.
Even the simplest PIM software can contribute to success by enabling:
When traditional product information management functions are used in tandem with capabilities like digital asset management (DAM), analytics, and syndication. Here are the capabilities you should look at from any product information management system you invest in:
In each of these situations, returns on investment can be measured in fairly direct, accurate fashion. While having access to the right PIM features will play an important role in every case, it should be clear that they are never sufficient in and of themselves. Instead, it is when PIM capabilities support other systems that they are most likely to produce the returns decision makers seek.
Because of this, it can make more sense to look past the usual PIM options and seek out a more comprehensive solution from the beginning. Instead of worrying about how a PIM will integrate with a separate PXM or syndication tool, starting with a system that covers all the related needs enables greater and more reliable returns. With product experience management being such a central activity for many companies today, a PXM system that incorporates features like PIM, DAM, catalog management, analytics, and syndication often makes a perfect fit.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.