A Brand's Guide to Product Experience Management
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey. This requires a new level of insight and data segmentation on your consumers, as well as the means to reach them at the right time.
Product experience management (PXM) is how brands repeatedly win. Deliver the right content, when and where consumers need it, and you will drive purchases and build trust.