To effectively sell your products, you need to provide your sales teams, retailers and other distributor partners with the most up-to-date product information, pricing, and digital assets. But it is a struggle to keep pace with a variety of requests from so many stakeholders. Often, smaller long-tail retail partners are kept waiting for months and new product roll-outs can get stalled waiting on easy access to the new product assets. Salsify’s Digital Product Catalogs make it easy to deliver critical product content (e.g., product specifications, marketing copy, digital assets), in any language and on any device, into the hands of the sales teams, support teams, and long tail retailers that need it to be successful on your behalf.
In addition to pricing data, product descriptions and high-resolution product images, Salsify’s Digital Product Catalogs can store videos, PDFs and audio files. Choose which products and attributes should be included in each digital catalog so viewers can browse and download the content they need. With our admin configuration capabilities, it is easy to choose exactly what specific attributes of a product record that you want to be displayed.
Each catalog can include a splash and logo image that adheres to your brand standards. Customize the logo, layout, and landing page of a digital catalog to fit with the look and style of your company and brand.
Salsify’s Digital Product Catalogs can be set to automatically add or remove products when they meet a certain set of criteria you control. In addition, you can include descriptions and attributes for any product in any language. Catalog viewers can search or filter the products they see clicking on the attributes you create in our software’s easy-to-use sidebar navigation.
Viewers can instantly download spreadsheet-based order forms and sell sheets. Once a product or set of products is selected in a catalog, a user can download a spreadsheet that is formatted and populated as an order form, ready to send. Users can also download formatted sell sheets for selected products based on the requirements of the brand. Digital product catalogs are easily viewable from mobile devices for those sales teams on the go.
Generate detailed statistics about the utility and effectiveness of your catalogs Track usage of your catalogs by generating detailed statistics about your catalog's traffic and traffic source within your own Google Analytics account by adding tracking code to your catalogs.
Your product information, pricing, and digital assets are maintained by multiple stakeholders across your organization. You need a way to centralize the data in one place in order to publish accurate, timely and compelling product catalogs to sales, support and retail teams. Salsify links all of the capabilities you could want in a digital catalog feeds to a robust technology that helps manage the full product content management lifecycle.
Our Digital Product Catalogs capability is linked to digital asset management, content syndication, and product information management components of our Product Content Management Platform. The goal of our Customer Success team is to have our customers getting value within the first 60 to 90 days as a customer. The Salsify platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales, and satisfaction.
Increase the security of a digital product catalog by embedding the catalog on a website and password protecting the page. You decide who can access what product information.