Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
As consumer and business buyers shift to shopping more online, it only follows that brand manufacturers must also invest more in creating better digital product content to support that shopping. A recent Content Marketing Institute survey of brand manufacturers found that 78% of brands are committed to producing better digital content and marketing in the coming year. Salsify research shows that it’s not enough to invest money and time into your content. Brand manufacturers also need a system in place to help them continually optimize that content strategically across the channels buyers rely on.
According to Content Marketing Institute, 56% of brand marketers increased their budget for digital content in the last year. Many brand marketers plan to increase their content marketing budget again in 2019 by 1%-9%. A majority of brand marketers (66%) plan on using more rich media content to support these efforts.
How can you determine which content, which products, and which sales channels to prioritize? Look to what’s bringing in your biggest percentage of revenue and understand how you compare to your competition, to know where changes to content will have the most impact. And then act quickly on those changes.
This strategy requires a content process that puts your content into one place, provides visibility into what’s working or what’s not and makes it easy to activate that content in every place it needs to be. The difficult thing about optimizing your content is not simply earmarking spend but successfully operationalizing it. Often, traditional systems fail to support end-to-end digital requirements. Many manufacturers find themselves trapped in expensive, endless loop of time-consuming data collection during upstream activities.
Salsify’s 2019 Trend Analysis found that 63% of high-performing brands optimize content on a daily or weekly basis to compete with the latest changes in the marketplace. On the flip side, 56% of low-performers did not move as quickly and were more likely to let weeks or months lapse before refreshing product content on retailer sites.
The first step is establishing the central repository and empowering everyone throughout your organization to leverage that information. Getting products and product information in the hands of each downstream partner – whether they are a salesforce, a distributor, a search engine, or a retailer - involves a massive amount of customization, time, and money.
Our latest eBook, How to Champion Digital Transformation Across Your Organization, can help you get started. Learn how to establish a central, canonical repository for all product information and digital content, and eliminate specific systems to individual departments or sales teams to improve accuracy, coordination, and oversight.