Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for your business.
Only customer-obsessed brands will survive in an age where consumers live online. Consumers expect to be front and center of your digital experience. To do this, your company needs to own every shopping touchpoint “Stop focusing on the retailers and focus on the consumer first," Callahan advised. "Consumers have so many options, that if we’re not putting them at the forefront of everything we do, then we’re behind.”
“When a consumer experiences something new for the first time and it delights them, like Amazon Prime, a new bar has been set and that becomes the new consumer expectation.” Callahan warned againt manufacturers, retailers, and brands designing a one-way conversation of "PUSH, PUSH, PUSH" without incorporating your shoppers input.
“We spend so much time on what our packaging looks like, or making sure the copy is right on the print ad. That’s great, but how much time are you spending on making sure your digital content is right, that your SEO is optimized, that you’re looking at your ratings and reviews? Digital is our 24/7 billboard, our always-on marketing.”
“The funnel’s not around anymore. It’s called fragmented shopping now. There’s no digital strategy, just strategy in a digital world.”
Test and learn, and test AGAIN and AGAIN and AGAIN
“[The content and experience is] not going to be perfect, it’s not going to be 100% right, but you have to be in the mindset that your brand is in constant beta.”
“It’s really important we’re serving up the message of how we want our brands to come across and that we become storytellers. At the end of the day, we want to help make peoples’ lives better and you’re not going to make someone’s life better by saying, ‘This holds 12 cups and is stainless steel.’ People want to know: ‘How does it make a delicious cup of coffee? How can I brew that perfect cup of coffee on Saturday morning when the kids are getting ready for soccer and I’m trying to get a couple ‘me’ moments?’ That’s the narrative we’re taking to our brands.”
Listen to the full on-demand webinar A Brand’s Path to a Consumer Obsession.
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