Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, shared multiple hard-earned tips for implementing an efficient, nimble product content management system.
Product content management (PCM) and product information management (PIM) can be frustrating processes, rife with excuses of why it’s just too difficult to maintain or keep up-to-date information. Nasry Angel from Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, have some thoughts on those very topics.
Last week, the two experts shared their first-hand research and learnings, including how to effectively gauge the scope and implementation of new PIM systems, how PCM helps orchestrate work across parties, and best practices on how Harman, a company with over 50 ecommerce sites, was able to dramatically speed time to market and increase the accuracy of their content worldwide.
We’ve included a few highlights below, but left the meat of the webinar for you to check out yourself. Register now to watch it on demand.
1. “It’s no longer the age of manufacturing, or the age of distribution, or the age of information. Today is the age of the customer.” - Nasry Angel, Forrester Research
This change in business tides is largely due to technology and the immediacy customers expect in getting the information and products they want or need. It’s their world, we just live in it (and try to get them what they want).
2. “Customers want to be treated like celebrities.” - Nasry Angel, Forrester Research
Forrester’s research of online adults uncovered many other expectations consumers have of retailers. A few other favorites are: “They expect Amazon, Uber, and Google-like experiences” and “They value consistency along their customer journey.”
3. “If you didn’t get a good look at Nasry’s ‘Core Needs’ slide, you need to check it out. It’s a tool I wish Harman had at the beginning of our PIM implementation process.” - Arthur Werner, Harman International
Below is the high-level slide, which shows that in order achieve excellence for digital customer experience and operations, businesses need a combination of PCM and traditional data management tools, such as PIM and MDM. Also during the webinar, Nasry shared how each specific need your company faces might map back to each system.
4. “In retail, customers demand experiences, not just information.” - Nasry Angel, Forrester Research
About 82% of online adults find it important for retailers to refine search results by product attributes like brand, style, price, size offering, and color. In other words, they don’t just want the information, but they want to be able to save time by curating their own shopping experience.
5. “After our PIM migration, we realized we needed to move PCM and PIM even further upstream in order to truly have a single source of truth.” - Arthur Werner, Harman International
Managing product content and information doesn’t begin when the product is market ready. What Arthur and his team discovered was PIM/PCM began with the new product’s origination, so now when an item is created and added to a line, content and assets are loaded at the source and travel with the product from inception through development through the time it reaches online sale.
Harman implemented Salsify to address these challenges. Arthur discussed the lessons he and his team learned throughout the process.
Organized, up-to-date content is critical to capturing the attention of today’s digitally empowered customers. Learn more about the systems that work best to manage getting new content to market during our recent webinar.