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    Why Is It Beneficial To Use Digital Catalogs?

    December 1, 2023
    5 minute read
    Why Is It Beneficial To Use Digital Catalogs?

    The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.

    By switching to digital product catalogs, you’ll ensure that you’re always giving your team and customers access to the latest and greatest product information, go to market faster, and so much more.

    Don’t discount their power and efficiency. Here’s why it’s beneficial to use digital catalogs. 

    What Is a Digital Product Catalog?

    digital product catalog is an incredibly powerful tool that allows brand manufacturers, their teams, and distributors to have access to up-to-date, accurate product content that’s readily available and easy to use. It’s much more than a digitized version of a print catalog. 

    A digital product catalog allows you to:

    • Create custom catalogs on the fly;
    • Filter products based on certain attributes; 
    • Showcase your products to sales representatives in a clean, easy-to-use manner; and
    • Provide your entire organization access to product information.

    5 Reasons Why It’s Beneficial To Use Digital Catalogs

    Digital catalogs should be a critical tool in your commerce toolkit. Here’s a breakdown of five top reasons why it’s beneficial to use digital product catalogs.

    1. Digital Product Catalogs Allow for Competitive Advantage

    Not all retailers are digitally equipped, and for brand manufacturers who sell across retailers of all sizes, being able to provide product assortment in a clean, easy-to-use manner makes a significant impact on growing retailer relationships.

    2. Expand Inventory Availability With ERP Connected Dropshipping

    For brand manufacturers who work with small independent retailers, like mom-and-pop shops, the digital product catalog can enable them with digital commerce capabilities they’re unable to afford otherwise.

    For example, suppose a brand connects its enterprise resource planning (ERP) to a digital catalog. In that case, it will increase sales by allowing customers to order directly from the digital product catalog with up-to-date inventory.

    3. The Ability To Sell Discounted or Overstocked Inventory

    Creating a catalog solely for the inventory you’re hoping to sell off provides customers the ability to order older models or discontinued products at a fraction of the original price. 

    This gives your brand more time to focus on new products and growing revenue. 

    4. Global Access to Product Information and High-Res Images

    For brand manufacturers who have ownership and oversight of their factories overseas, it can be a challenge to communicate effectively about products. 

    Language barriers coupled with not knowing who needs access to product information can be overcome with digital product catalogs and high-resolution images.

    5. Switching From Print Catalogs to Digital Product Catalogs

    Ridding your company of print catalogs is beneficial from a variety of perspectives:

    • You’ll save thousands of dollars by not printing bi-annual catalogs.
    • Your catalog will always be up-to-date. 
    • You can release more products. 

    Without having to work on a bi-annual schedule of product releases, using a digital product catalog allows your brand to be more agile in product releases. If a product is ready for customers — release it.

    Digital Product Catalog Software Makes Everyone's Lives Easier 

    With the right digital product catalog, you’ll make everyone’s lives easier with up-to-date, accurate, easily accessible product content.

    On-Demand Demo: Salsify Catalog Sites

    Watch our on-demand demo to learn why the Salsify Catalog Sites enable the best experiences available with your own site catalogs.

    WATCH NOW

    Written by: Caroline Egan

    Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.

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    On-Demand Demo: Salsify Catalog Sites Watch our on-demand demo to learn why the Salsify Catalog Sites enable the best experiences available with your own site catalogs. WATCH NOW