A survey of more than 1,000 U.S. consumers who shopped online at least once in 2018, drives home the idea that shopper expectations for what makes a good product experience have risen.
Regardless of age, shoppers now expect a robust array of content when they shop online. This includes 5-8 images, 2-5 videos, and even an average of 8-13 questions to be answered by the brand itself. If consumers don't see what they are looking for, they are leaving the product page outright. In fact, nearly 70% of consumers chose a lack of product information as a reason they’ve left a page on a retail site. This even exceeded the number of shoppers that used a high price tag as a deal breaker.
In short, consumers have grown more discerning than ever before clicking ‘buy’.
Our new consumer research report, 5 New Rules to Tackle Shoppers’ Rising Expectations on Your Brand, dives deep into this latest survey, including outlining what elements consumers trust when judging product quality, their expectations when it comes to review count, along with how consumers plan to shop across a broader list of retail channels in 2019.
Get a more robust picture, and better adjust, to consumer preferences in 2019
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