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Today’s shopper relies on the product page descriptions, images, and product reviews found online to select what they need for their next meal, work day, or party. Customer loyalty is now won through how convenient, reliable, and compelling you can be in that moment of digital scrolling.
Brand manufacturers know that a moment that feels like a one-to-one interaction for a consumer requires an entire team working at an unprecedented scale and speed. Where should your team focus its efforts? How can you continue to delight consumers that get to browse an endless aisle of competing products from around the world? We surveyed more than 1,000 US adults who shopped online at least once in 2018 to uncover the new rules of winning consumer attention, sales, and loyalty.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.