2019 Consumer Research Report

5 New Rules to Tackle Shoppers’ Rising Expectations on Your Brand

Today’s shopper relies on the product page descriptions, images, and product reviews found online to select what they need for their next meal, work day, or party. Customer loyalty is now won through how convenient, reliable, and compelling you can be in that moment of digital scrolling.

Brand manufacturers know that a moment that feels like a one-to-one interaction for a consumer requires an entire team working at an unprecedented scale and speed. Where should your team focus its efforts? How can you continue to delight consumers that get to browse an endless aisle of competing products from around the world? We surveyed more than 1,000 US adults who shopped online at least once in 2018 to uncover the new rules of winning consumer attention, sales, and loyalty.

Download this report to:

  • Understand how consumers judge product quality online, including breakdowns by age range
  • Benchmark your own efforts against consumer expectations, and the practices of current top performing products
  • Learn the most frequent reasons why consumers abandon a product page

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Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.