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    September 24, 2020
    3 minute read

    The D2C Strategy Playbook Series from the Digital Shelf Institute

    by: Christian Hassold

    Welcome to the era of direct to consumer (D2C) commerce — arguably the channel with the most opportunities to facilitate the most direct connection to your customers. D2C needs to be considered by every brand manufacturer. Why? It’s a potentially lucrative new sales channel that both captures new customers as well as evolves them into brand advocates. 

    With this in mind, The Digital Shelf Institute (DSI) launched a content series: The D2C Strategy Playbook. 

    The DSI launched a steady stream of new content covering all aspects of D2C that must be considered by brands looking to launch a new channel or optimise their current strategy.

    Actionable Next Steps from Ecommerce Experts

    There’s a host of presentations from seasoned D2C experts, including Chris Perry, former VP and advisor at ecommerce provider Edge by Ascential, and Jordan Jewell, research manager of digital commerce and enterprise applications at market research firm International Data Corporation (IDC).

    These ecommerce experts will explore a wide range of topics, including:

    • How to devise the right D2C value proposition for your organisation
    • Expert advice on the D2C Tech Stack
    • How to test and learn on marketplaces 
    • Strategies for customer acquisition and engagement
    • How to use D2C learnings to drive innovation across channels
    • How to use customer service to drive lifetime customer value

    Watch the Sessions on Demand and Don’t Miss Upcoming Sessions

    There’s a plethora of presentations already available and more to come. From launching a D2C that lasts, hosted by Chris Perry discussing strategies to win, differentiate, and sustain a D2C site, tomaking every moment shoppable, hosted by James Siedl, VP of digital commerce at McCormick. 

    Register for upcoming sessions, including Injecting D2C DNA into a successful global B2B consumer brand and the post purchase experience. 

    For many manufacturers, going D2C is an uphill battle when it comes to strategy. Please check back in as the DSI announces new sessions that will help brand manufacturers and ecommerce leaders guide themselves through new terrain to offer a consistently exceptional brand experience to their target audience. 

    A New Era for D2C Consumers

    Even before the ongoing COVID-19 pandemic, companies were seeing so many opportunities with direct to consumer channels. The industry has since witnessed an unprecedented boom in ecommerce overall, as well as dips in customer brand loyalty due to quickly changing consumer behaviours. Coupled with a higher premium placed on brands that effectively communicate purpose, brands are seeing rapid changes to shopping. 

    These trends have fueled the need for brand manufacturers to exert even more control over the exert even more control over the brand experience consumers have, even online, and ensure that they can quickly and effectively react to shifts in consumer behaviours.

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