Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Welcome to the era of direct to consumer (D2C) commerce — arguably the channel with the most opportunities to facilitate the most direct connection to your customers. D2C needs to be considered by every brand manufacturer. Why? It’s a potentially lucrative new sales channel that both captures new customers as well as evolves them into brand advocates.
With this in mind, The Digital Shelf Institute (DSI) launched a content series: The D2C Strategy Playbook.
The DSI launched a steady stream of new content covering all aspects of D2C that must be considered by brands looking to launch a new channel or optimise their current strategy.
Actionable Next Steps from Ecommerce Experts
There’s a host of presentations from seasoned D2C experts, including Chris Perry, former VP and advisor at ecommerce provider Edge by Ascential, and Jordan Jewell, research manager of digital commerce and enterprise applications at market research firm International Data Corporation (IDC).
These ecommerce experts will explore a wide range of topics, including:
Watch the Sessions on Demand and Don’t Miss Upcoming Sessions
There’s a plethora of presentations already available and more to come. From launching a D2C that lasts, hosted by Chris Perry discussing strategies to win, differentiate, and sustain a D2C site, tomaking every moment shoppable, hosted by James Siedl, VP of digital commerce at McCormick.
Register for upcoming sessions, including Injecting D2C DNA into a successful global B2B consumer brand and the post purchase experience.
For many manufacturers, going D2C is an uphill battle when it comes to strategy. Please check back in as the DSI announces new sessions that will help brand manufacturers and ecommerce leaders guide themselves through new terrain to offer a consistently exceptional brand experience to their target audience.
A New Era for D2C Consumers
Even before the ongoing COVID-19 pandemic, companies were seeing so many opportunities with direct to consumer channels. The industry has since witnessed an unprecedented boom in ecommerce overall, as well as dips in customer brand loyalty due to quickly changing consumer behaviours. Coupled with a higher premium placed on brands that effectively communicate purpose, brands are seeing rapid changes to shopping.
These trends have fueled the need for brand manufacturers to exert even more control over the exert even more control over the brand experience consumers have, even online, and ensure that they can quickly and effectively react to shifts in consumer behaviours.