Boston, MA (October 6, 2015) - Salsify, the only SaaS platform that powers the seamless creation and exchange of rich product content for products on the digital shelf, today announced record year-over-year growth of 479% percent. In addition to the recent close of the company’s $16.6M Series B funding, partnerships with 1WorldSync, Walmart, and Google have fueled Salsify’s growth and leadership in the market as an essential platform for keeping pace with today’s ever changing e-commerce landscape.
A recent study by comScore and UPS found that detailed product content information is the single most important factor in buying decisions for consumers. Brands, distributors, and retailers are dedicating significant resources to driving rich product content to market. This trend has resulted in 219% customer growth year-over-year. Today, Salsify is helping more than 5 million products stand out on the digital shelf. Their customers see increases in sales because they get to market faster, their products get found, and their products get purchased.
“Consumers click ‘Buy’ because they see great content about a product – it’s the #1 buyer criteria,” said Jason Purcell, CEO and Co-Founder of Salsify. “Brands, distributors, and retailers increasingly know they need accurate, rich product content in the marketplace. Content that works across every device, and is available when buyers need it. That’s what Salsify enables.”
The growth of the company is reflected in the tripling of employee staff over the past 12 months, including recent executive hire John Davagian, VP of Sales, formerly of Timetrade and Brainshark. In addition, Salsify has moved into new corporate headquarters at 1 Winthrop Square in downtown Boston, to provide ample room for Salsify to continue growing at the pace it has been experiencing.
Salsify co-founders, Jason Purcell, Jeremy Redburn and Rob Gonzalez, who previously worked at e-commerce giant Endeca (acquired by Oracle), have always considered Boston a hub of innovation and wanted to establish Salsify in the market where they experienced such great success.
Based in Boston, Salsify is the only SaaS platform that powers the seamless creation and exchange of rich product content from brands to retailers. Salsify transforms product content management from an administrative burden into a driver of new revenue and amplified brand value. For more information, please visit: http://www.salsify.com.