BOSTON – June 11, 2025 – Salsify, the Product Experience Management (PXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, today announced that its Product Experience Management (PXM) Global Data Synchronization Network (GDSN) solution has been named eCommerce Innovation of the Year in the 2025 SupplyTech Breakthrough Awards. Built to power modern GDSN strategy, Salsify’s unified platform embeds master data management, automated validation, and multi-endpoint syndication into a single solution—enabling brands to enrich, govern, and publish accurate product content to retailers, distributors, and marketplaces around the globe.
By eliminating duplicate systems and bringing supply chain and ecommerce content together, Salsify PXM GDSN ensures consistent, high-quality data that prevents costly errors and fines. With intuitive workflows, built-in readiness reports, and real-time GS1 synchronization status, even non-technical users can execute a scalable Global Data Synchronization Network strategy.
The company recently announced FeedbackIQ, an AI-fueled capability that dramatically simplifies and accelerates the resolution of data quality issues. FeedbackIQ interprets complex GDSN CIC feedback, directly identifies specific attributes requiring attention, and eliminates the time-consuming manual troubleshooting that often delays products getting to market.
“Our vision is to unite supply chain accuracy with unbeatable product experiences,” said Jens Weller, Director of Global GS1 at Salsify. “Embedding GDSN directly into PXM lets brands manage master data and ecommerce syndication at speed and scale—so they can achieve measurable improvements in data accuracy, packaging compliance, and speed to market.”
The mission of the annual SupplyTech Breakthrough Awards program is to conduct the industry’s most comprehensive analysis and evaluation of the top technology companies, solutions and products in the supply chain and logistics industry today. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
“By unifying supply chain and commerce content in one platform, Salsify is breaking down barriers, reducing risk, and enabling brands to move faster with confidence”, said Bryan Vaughn, Managing Director of SupplyTech Breakthrough Awards “We’re pleased to recognize Salsify with the ‘Ecommerce Innovation of the Year’ award.”
Thousands of global brands—including Mars, L’Oréal, and The Coca-Cola Company — rely on Salsify every day to centralize product content, streamline workflows, and deliver the consistent, discoverable experiences that drive conversion on the digital shelf.
For more information, go to salsify.com/pxm/gdsn, or GS1 Connect attendees can visit Salsify at Booth # 208.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to make every product experience matter. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world’s largest brands, including Mars, L'Oreal, The Coca-Cola Company, Bosch, and ASICS, as well as retailers and distributors, such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché, use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
About SupplyTech Breakthrough
Part of the Tech Breakthrough organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the SupplyTech Breakthrough Awards program is devoted to honoring innovation and market disruption in supply chain & logistics technologies, services, companies and products around the world. The annual SupplyTech Breakthrough Awards provide public recognition for the achievements of SupplyTech companies and products in categories including Inventory Management, Supply Chain Visibility, Transportation Management, Material Handling, IoT and Robotics, and more. For more information visit SupplyTechBreakthrough.com
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose
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