Commerce channels, including ecommerce platforms, give brands more control over their online presence, offer more opportunities for sales growth, and enable better personalization and shopping experiences. But to power these consistent, engaging experiences, brands must be equipped with the right product experience management (PXM) solution that allows them to satisfy their shoppers’ evolving needs.
Your PIM should support specific functions when it comes to managing your ecommerce platforms. A few of those functions include:
managing product catalog updates and content creation
aligning your products with the correct categorization across all channels
facilitating team collaboration via workflows, approvals, and automation.
publishing product information uniquely chosen for that channel or storefront.
Learn more about how Salsify gives brands the power to bring new products to market faster, and refresh content faster and more collaboratively for a successful commerce platform experience.