Introducing Salsify Intelligence Suite: How Kerry Group Achieves an 85% Decrease in Manual Work With Salsify AI
The global leader in taste and nutrition uses Salsify AI to dramatically increase efficiency.
About Kerry Group
Kerry Group is a global leader in sustainable taste and nutrition. Its expertise and industry-leading portfolio spans across food and beverage, pharma, supplements, and pet, combining 50 years of experience with a commitment to innovation and sustainability. Kerry Group strives to create products that are “better for people, better for society, and better for the planet.”
Kerry Group uses Salsify’s Product Experience Management (PXM) for the bulk of its operations, leveraging Salsify Product Information Management (PIM), Workflow, and Syndication to enrich, optimize, and syndicate its product content.
Before the launch of Salsify Intelligence Suite, the team’s processes involved a blend of automated workflows to import product data, followed by a manual validation of nutritional information.
Although this validation step wasn’t the most difficult part of their go-to-market process, it was still time-consuming and hindered Kerry’s ability to optimize selling time.
“The manual validation step took 20–30 minutes per product,” says Liam Bucher, director of performance marketing at Kerry Group. “We felt that automating this part of the process would have an outsized impact on our team’s efficiency and ultimately, our company’s growth. Our company was already exploring how to use AI to enhance efficiency, and we were fortunate that Salsify introduced this new AI-powered capability that aligned with our goals.”
“Intelligence Suite feels like a partner. It’s a complete differentiator in the market. Our team was spending 20–30 minutes validating information for just one product; now we can do that in five minutes. We were able to set up a product from scratch in one day; without Intelligence Suite, that would have taken several days.”
— Liam Bucher, Director of Performance Marketing, Kerry Group
Bucher’s team was asked to be among the first customers to use Salsify’s new solution, Intelligence Suite, given their longstanding partnership and innovative approach to PXM.
Intelligence Suite is an AI-powered set of intelligent task types that enable customers to harness AI within Salsify’s Workflow engine.
“We were already heavy users of Salsify Workflow, so we were really excited to learn about the new Intelligence Suite and to see what it could unlock for us,” Bucher says.
Bucher’s team leveraged Intelligence Suite to assist with several key use cases, including automating the creation of product titles and descriptions and injecting Kerry’s brand voice and guidelines into their product content — all within a single workflow.
But the most significant opportunity, Bucher says, was Intelligence Suite’s ability to scrape information from images and solve the manual nutritional validation step in their process.
“Some of our products don't have a source system for nutrition,” Bucher says. “In these cases, we acquire a PDF with that information and have a team member manually enter it into Salsify, which is time-consuming. With Intelligence Suite, we push this PDF or a photo of the packaging through a workflow and have the data populated within minutes. Our team has to spend just a few minutes reviewing the information.”
Bucher adds that once they became familiar with Intelligence Suite and connected their Salsify instance to their AI provider, “it was a pretty seamless ‘flip of the switch’ to get going. We’re really excited to try out more use cases.”
Adopting Salsify Intelligence Suite generated significant business results for Kerry, particularly in go-to-market.
“We were able to turn around a product launch from scratch in one day versus two to three days,” Bucher says. “Now, instead of data input and validation, it's just a quick human validation to ensure the AI performed as expected.”
Bucher calls Intelligence Suite a "time saver, differentiator, and a partner,” highlighting Salsify's commitment to expanding its offerings and its responsiveness to customer needs.
“Intelligence Suite feels like a partner,” Bucher says. “It’s a complete differentiator in the market. Our team was spending 20–30 minutes validating information for just one product; now we can do that in five minutes. We were able to set up a product from scratch in one day; without Intelligence Suite, that would have taken several days. This solution encapsulates Salsify’s willingness to listen to customers and make our lives easier.”
Bucher advises other brands on getting started with AI: “Don’t be afraid to ‘test and learn.’ You will need to iterate, and it will take time, but having a great solutions partner and investing upfront in things like prompt best practices will really uncover opportunities for optimization.”
“Intelligence Suite feels like a partner. It’s a complete differentiator in the market. Our team was spending 20–30 minutes validating information for just one product; now we can do that in five minutes. We were able to set up a product from scratch in one day; without Intelligence Suite, that would have taken several days.”
— Liam Bucher, Director of Performance Marketing, Kerry Group
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