How Church & Dwight Achieves 100% Syndication Success on Amazon With Salsify Managed Services

How Salsify’s PXM experts resolved internal bandwidth constraints, transforming the leading consumer goods company’s static PIM data into a high-performance Amazon syndication engine.

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc., is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands such as Arm & Hammer, Trojan, OxiClean, and First Response.

The Challenge

Church & Dwight, a leading consumer goods company, aimed to achieve double-digit digital commerce but found it challenging to drive this initiative forward with limited resources and competing priorities.

“One of our biggest challenges that led to us adopting Salsify was that we have a very lean team,” says Daniel Pacitto, digital marketing lead at Church & Dwight. “So, the core challenge for us was scaling our content creation and enrichment processes, and then leveraging Salsify to scale that high-quality content across key retailer channels.”

The goal was to align media, content, and consumer strategy into a single, efficient go-to-market engine. However, the team had minimal bandwidth for manual, repetitive tasks and faced hurdles with daily technical execution.

Additionally, navigating each major retailer’s unique, frequently changing data and attribute requirements taxed the team. The complexity of mapping content to specific retailer needs created a backlog that made brand consistency difficult to achieve at scale.

“Knowing that we couldn’t manage this process ourselves if we wanted to reach our growth goals, we turned to Salsify for support,” says Pacitto. “Our product content was already in the PIM; we just needed a way to activate it.”

“We decided to start a six-month Amazon intensive with the Salsify team. Ultimately, the goal was to move from manual ‘scrambling’ to a scalable, high-performance engine.”
— Daniel Pacitto, Digital Marketing Lead, Church & Dwight

The Solution

When Church & Dwight learned that Salsify was launching a Managed Services solution, they were eager to engage.

“We decided to start a six-month Amazon intensive with the Salsify team,” says Pacitto. “Ultimately, the goal was to move from manual ‘scrambling’ to a scalable, high-performance engine.”

Salsify Managed Services functioned as a "human intelligence layer" and native extension of the Church & Dwight brand, clearing technical hurdles that had stalled progress.

“The Salsify team obviously knows the platform better than anybody,” says Pacitto. “Rather than my team taking time to solve problems, we decided to lean in with the platform experts. And the Managed Services team made me feel very confident in our choice. So, we decided to proceed — and it paid off.”

Key areas of collaboration between Salsify and Church & Dwight include:

Bridging capacity and knowledge gaps: The team had a backlog of 400+ SKUs but lacked the bandwidth to monitor tickets or map complex fields minute-by-minute.
Streamlining channel chaos: Before the engagement, the team was juggling 31 separate, fragmented channels for Amazon syndication. Salsify Managed Services consolidated these into a single, simplified workflow.
Execution-led project management: Church & Dwight worked with a dedicated Salsify consultant who managed the granularities of the Amazon platform. This included high-level summaries that allowed leadership to communicate progress easily without getting lost in technical complexities. “Our Managed Services consultant delivered everything we had discussed within those six months,” says Pacitto. “It was a huge success.”

“The Salsify team obviously knows the platform better than anybody. Rather than my team taking time to solve problems, we decided to lean in with the platform experts. Our Managed Services consultant delivered everything we had discussed within those six months. It was a huge success.”
— Daniel Pacitto, Digital Marketing Lead, Church & Dwight

The Results

By leveraging Salsify Managed Services, Church & Dwight’s workflow is now defined by confidence.

The partnership delivered immediate relief to their team, established a blueprint for future retailer expansions, and supported positive business outcomes, including:

Immediate content transformation: After three months of zero syndication activity, Managed Services optimized 483 ASINs and consolidated 31 fragmented channels into two. In just 18 days, content accuracy on Phase 1 PDPs skyrocketed from 8.4% to 71%.
High-volume technical execution: Managed Services cleared the "last-mile" hurdles that previously stalled the team, managing 2,272 syndication attempts and opening 479 tickets to ensure 100% success across the entire 483-ASIN catalog.
Strategic time savings: By offloading more than 100 hours of manual labor, the internal team could focus on high-value brand strategy and content development.

“We’re thrilled with these results and are thankful to have this new and impactful way to leverage our partnership with Salsify,” Pacitto says.

“We’re thrilled with these results and are thankful to have this new and impactful way to leverage our partnership with Salsify.”
— Daniel Pacitto, Digital Marketing Lead, Church & Dwight

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How Church & Dwight Achieves 100% Syndication Success on Amazon With Salsify Managed Services

About Church & Dwight Co., Inc.

The Challenge

The Solution

The Results

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