Aero Healthcare Unlocks $11.6M in Growth through Operational Excellence with Salsify PXM

How the global medical manufacturer leveraged Salsify’s workflow engine to turn data governance into an active operational excellence program.

About Aero Healthcare

Aero Healthcare is a market-leading global manufacturer and distributor of medical devices and first-aid products. Originating as an Australian startup, the company has expanded into the United Kingdom and the United States. Aero Healthcare’s commercial model relies on a network of over 1,000 distributors and 5,000 pharmacies in Australia alone, alongside international channels serving retail, corporate, and government sectors.

The Challenge

As Aero Healthcare grew rapidly across three continents, its internal operations struggled to keep pace with its expanding digital footprint. The lack of a centralised system meant that data ownership and workflows were entirely siloed across different teams, creating major operational hurdles, including:

Lack of a Single Source of Truth: Product information was siloed across NetSuite ERP, local desktops, and physical folders.
Data Stagnation: Syndication relied on manual CSV files compiled once a year, leading to compliance risks and mismatched data.
Operational Bottlenecks: Staff managed over 1,142 individual data fields manually, leading to fatigue and high error rates.
Compliance Vulnerabilities: Because the team didn’t have a process for updating health statement updates, they ran the risk of products falling out of compliance with local and international guidelines for their highly regulated medical sector.

“If we had even one new product coming to market, work had to pass through three different teams just to collect the information needed for a full product record,” says David Levingston, Global CMO of Aero Healthcare. “And at every stage, the regulatory team would step in and ask us to make changes, which of course is critical. The manual work and delays created massive operational bottlenecks.”

“Salsify hasn't just cleaned up our data; it has completely redefined our organisational design."

— David Levingston, Global CMO, Aero Healthcare

The Solution

To accelerate their speed-to-market, simplify processes, and drive revenue optimisation, Aero Healthcare launched a digital transformation strategy centered on building a single source of truth of product data on the Salsify PXM platform.

To begin, the team implemented Salsify Product Information Management (PIM) as their core system of record for product information. This created a foundation of data that all teams could access, without the need to question its accuracy or validity.

Next, the team held cross-functional workshops to re-engineer their internal operations using a customized Salsify Workflow. With over 100 JavaScript nodes, Salsify’s workflow engine automates Aero Healthcare’s entire product lifecycle—from ERP data import and role-based task assignment to regulatory reviews and logistics validation.

One key benefit of Salsify Workflow was a configuration to dynamically hide irrelevant data fields based on a user’s role and permissions. Although the team needs to manage 1,142 data fields, Salsify PIM narrows visibility down to a hyper-focused 7-field view, eliminating administrative noise and worker fatigue.

Lastly, the Aero Healthcare team leaned into AI to further scale their operations by integrating their internal AI agent directly with Salsify via API to generate localized copy drafts, competitor comparisons, and proactive compliance audits.

“Having a real ‘source of truth' that is founded on automation has absolutely changed our operations,” says Levingston. “The team know that if the data is in Salsify then it’s guaranteed to be market-ready. They don't have to go up three lines of command for validation and are instead enabled and empowered to do their best work.”

“Having a real ‘source of truth' that is founded on automation has absolutely changed our operations,” says Livingston. “The team know that if the data is in Salsify then it’s guaranteed to be market-ready.”

— David Levingston, Global CMO, Aero Healthcare

The Results

The transition to this data-first, automated infrastructure with Salsify has yielded exceptional outcomes for Aero Healthcare, including:

Frictionless Partner Onboarding: Enterprise customer onboarding times were reduced from three weeks down to just two hours - a massive 98% reduction driven entirely by process automation.
Exponential Commercial Growth: Aero Healthcare established a consistent 25% to 33% year-on-year growth trajectory directly following the launch of this centralised data architecture. Furthermore, the launch of their customised B2B e-commerce platform unlocked $11.6 million in increased sales within its very first year from their smallest customer group (DTS) alone.
Catalogue Creation Acceleration: Composing heavily detailed, print-ready product catalogues for international entities (containing 700 to 800 complex SKUs per entity) was compressed from months of manual collation down to just one week via programmatic visual building in Salsify.
Flawless Governance & Market Authority: Automated digital paper trails ensure seamless, audit-ready compliance for regulatory frameworks and helped scale the company's Ahrefs Domain Rating from 51 to 56.

“Aero Healthcare recognises a foundational truth: getting the 'boring things' like data governance done exceptionally well is the non-negotiable prerequisite for modern B2B transactional scale,” says Levingston. Salsify hasn't just cleaned up our data; it has completely redefined our organisational design, transforming our product data process from a tedious data slog into a swift and efficient commercial engine.”

“Salsify hasn't just cleaned up our data; it has completely redefined our organisational design."

— David Levingston, Global CMO, Aero Healthcare

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Aero Healthcare Unlocks $11.6M in Growth through Operational Excellence with Salsify PXM

About Aero Healthcare

The Challenge

The Solution

The Results

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