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    Digital Asset Management

    Digital asset management (DAM) is a system to organize, store and deliver rich media content.

    What is Digital Asset Management

    Updated, approved digital assets are a critical component to creating meaningful and consistent brand experiences across the distributed commerce ecosystem. Rich media or digital assets include photos, music, videos, animations, podcasts and other multimedia content. Without creating and maintaining a centralized asset database, it is easy for inconsistent and outdated images to surface resulting in frustrated shoppers, brand inconsistency, and in some cases, fines.

    Salsify’s Digital Asset Management – or DAM – capability was built for ecommerce, marketing, and sales teams who need access to finalized digital assets. Empower your ecommerce, marketing, and product teams by giving them access to all of your organization’s approved digital images, videos, and other files (e.g. user manuals, buying guides) in a single, trusted location that allows them to transform and distribute assets for any use.

    Here's how Salsify's Product Experience Management Platform works.

     

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