Definition of Digital Asset Management

Updated, approved digital assets are a critical component to creating meaningful and consistent brand experiences across the distributed commerce ecosystem. Rich media or digital assets include photos, music, videos, animations, podcasts and other multimedia content. Without creating and maintaining a centralized asset database, it is easy for inconsistent and outdated images to surface resulting in frustrated shoppers, brand inconsistency, and in some cases, fines.

Salsify’s Digital Asset Management – or DAM – capability was built for ecommerce, marketing, and sales teams who need access to finalized digital assets. Empower your ecommerce, marketing, and product teams by giving them access to all of your organization’s approved digital images, videos, and other files (e.g. user manuals, buying guides) in a single, trusted location that allows them to transform and distribute assets for any use.

Here's how Salsify's Product Experience Management Platform works.

Product content management that moves at the speed of modern commerce:

With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.

“Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.”

Jocelyn S. Ecommerce Sales Manager, Westpoint Home

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The industry’s most extensive retailer ecosystem:

We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.

“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”

Sebo Dapper Managing Director, J Perkins Distribution

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