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    Website Analytics

    Website analytics represent the measurement and reporting of quantitative or qualitative data analysis to understand and optimize the website user experience.

    What Are Website Analytics?

    Ecommerce teams leverage data analysis and research to evaluate the success of business goals, develop marketing strategies, and improve shopping experiences with the help of tools like website analytics. 

    Brands and retailers customarily use analytical tools like website analytics to study and report on complementary key performance indicators (KPIs) that provide visibility into customer behavior and website user experience. A focused data and website analytics environment enables brands and retailers to apply these findings to plan objectives tactically, create a framework for achieving goals, and assess business performance.

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