Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
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Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
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Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
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Automate business processes and enhance Salsify workflows with AI.
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Integrate the PXM platform with the rest of your enterprise systems architecture.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadThe Walmart supplier portal is the system that Walmart and Sam’s Club uses to manage vendor profiles and relationships.
Within the Walmart supplier portal, suppliers can set up their profiles using attribute fields set by Walmart and provide key information regarding their relationship with the retail giant. Walmart can then use this information to manage applications, invoices, and fulfillment.
A supplier portal like this is key to smooth, efficient operations, as it allows vendors and Walmart to maintain the most accurate, up-to-date information within one central hub.
The Walmart supplier portal also provides suppliers with a database of resources they can use to explore certifications, streamline their own operations, and facilitate stronger collaboration with Walmart. It also provides retail analytics highlighting sales trends related to the suppliers’ items. Both Walmart and suppliers can use this information to evaluate the success of their sales initiatives.
Ultimately, the Walmart supplier portal serves as a central location for communication, collaboration, and data quality control between Walmart and its suppliers.