A vendor item portal is a platform that lets suppliers provide the characteristics or "attributes" of items sold by a particular vendor.
Retailers need to have accurate and validated information on the products they are selling. The Vendor Item Portal (VIP) enables brands to communicate the relevant data to vendors, check outstanding purchase orders and allows all parties to have a common view of the items.
New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win. Thousands of brands across all major retail & industrial categories trust Salsify with their digital shelf.
