Shopping Channels

What Are Shopping Channels?

Many retail businesses sell their products through brick-and-mortar locations or their own ecommerce websites — or sometimes both. But as consumers increasingly use third-party shopping channels to find the products they need among multiple sellers, more and more businesses are listing products on these sites.

Shopping channels, such as Amazon or Facebook, benefit both consumers and retailers. They allow consumers to compare prices and products while allowing businesses to extend their reach beyond their own websites.

Businesses find success not only by listing products on shopping channels but also by:

Optimizing their product listings;

Providing organized, consistent, and detailed product information; and

Using a search engine optimization (SEO) strategy to utilize the keywords that consumers are typing into search.

Many businesses also consider shopping channels as part of their larger omnichannel strategy by ensuring that product information and brand presence are consistent across all channels.

Shopping Channels

What Are Shopping Channels?

Digital Shelf Deep Dive

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Shopping Channels

What Are Shopping Channels?

Digital Shelf Deep Dive

Related Terms

Related Resources

5 New Rules of Online Shopping Expectations

See Salsify in Action