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    Retrieval-Augmented Generation (RAG)

    Retrieval-augmented generation (RAG) occurs when an artificial intelligence (AI) solution connects with external knowledge sources to provide more accurate and relevant results.

    What Is Retrieval-Augmented Generation (RAG)?

    Retrieval-augmented generation (RAG) is a process of enhancing the relevance and accuracy of an AI’s outputs. AI solutions are generally efficient at reviewing massive data sets to provide high-level learnings — much like how the human brain takes in its surroundings to make sense of the task in front of them. To complete more nuanced or in-depth tasks, however, both humans and AI need the right information and skills. Retrieval-augmented generation (RAG) enables an AI to link with external resources with more specific knowledge bases to improve the accuracy of their outputs. If a developer connects an AI assistant to market data about a specific product, for example, the AI could then draw from real-time data to provide a brand with more specific and relevant competitive insights. RAG can also include connecting with internal manuals, enhanced content (such as images or videos), and product descriptions at scale.

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