Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Resource Library
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadA payment gateway is a technology that collects a customer’s card information from a merchant, shares the information with the acquiring bank, then notifies the merchant about payment approval.
When a customer pays for a product, they swipe or tap their card, wait for a second or two, then get an approval message from the business’ point-of-sale (POS) system. A payment gateway is the technology that makes this streamlined process happen.
After the customer inputs their card information, the payment gateway technology captures and stores the data, then sends it along to the acquiring bank for approval or decline. Then, the payment gateway notifies the merchant and the customer about the acquirer’s decision.
Payment gateways are systems that comply with payment regulations, helping keep customers’ information safe throughout the transaction. During the process, the gateway encrypts the cardholder’s data and checks for fraud before sending the information to the acquirer.
As the backbone of today’s payments technology, payment gateways are crucial to enabling near-instant transactions. Their speed and security boost consumers’ trust in a merchant and drive quick payments.