Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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An open catalog is a free database of categorized product information that users can update collaboratively and in real-time.
In most cases, when a brand wants to share product information with a retailer, they have to manually create the content, download it, then upload it into the retailer’s system. This process is time-consuming and can cause roadblocks with uncontrolled versions.
An open catalog, on the other hand, centralizes product information into a single, standardized format, allowing all parties involved to access and update information as needed.
Because open catalogs offer speed and reliability, many brands use them to syndicate their product content across all of their retail partners. Retailers can then quickly find the most up-to-date product information, which allows them to get products to market faster than a manual information-sharing process would allow.
Open catalogs also help ensure that product information and categorization is consistent and accurate across all channels, which means consumers get a cohesive brand experience no matter where or how they shop.
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Watch this video to see an overview of Salsify digital shelf analytics, which provides a ...