Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadAn open catalog is a free database of categorized product information that users can update collaboratively and in real-time.
In most cases, when a brand wants to share product information with a retailer, they have to manually create the content, download it, then upload it into the retailer’s system. This process is time-consuming and can cause roadblocks with uncontrolled versions.
An open catalog, on the other hand, centralizes product information into a single, standardized format, allowing all parties involved to access and update information as needed.
Because open catalogs offer speed and reliability, many brands use them to syndicate their product content across all of their retail partners. Retailers can then quickly find the most up-to-date product information, which allows them to get products to market faster than a manual information-sharing process would allow.
Open catalogs also help ensure that product information and categorization is consistent and accurate across all channels, which means consumers get a cohesive brand experience no matter where or how they shop.