Online Merchandising Strategy

What Is an Online Merchandising Strategy?

Merchandising isn't just for in-store aisles and end caps. To win digital shoppers' business, an ecommerce brand must also create and execute a strong online merchandising strategy. For ecommerce, an online merchandising strategy involves specific tactics to improve the display, interactivity, and visuality of products — all with the goal of engaging customers and driving conversions. These strategies typically involve two areas of focus.

First, brands optimize each product listing itself to ensure it has dynamic imagery, enriched media, and strong product descriptions, which can all give online shoppers an engaging experience. Second, brands highlight product recommendations, customer reviews, product bundles, and promotions to generate greater customer interest and loyalty.

These tactics comprise an online merchandising strategy designed to help the brand stand out on the digital shelf.