Large Language Model (LLM)

A large language model ( LLM) is an artificial intelligence (AI) that can rapidly analyze large datasets to understand and generate human language.

What Is a Large Language Model (LLM)?

In the modern ecommerce landscape, consumers frequently engage with AI-powered search tools and chatbots to find and research the products they need. Large language models, also known as LLMs, are the AI technologies that power many of these tools. An LLM goes further than simply finding and serving up information, however. Unlike other smart technologies, LLMs are able to analyze large amounts of data to learn new communication skills and generate language that mimics human conversation. That’s why LLMs are so commonly used for brand chatbots — they facilitate discussions with consumers to free up human agents for higher-priority work. In ecommerce, brands also use LLMs to power personalized experiences. The tech can analyze a customer’s history of engagement with a brand to identify products or services they might be interested in. Then, it can generate recommendations for connecting with that individual customer, improving their overall brand experience.

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Large Language Model (LLM)

What Is a Large Language Model (LLM)?

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