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    Digitally Native Vertical Brand (DNVB)

    A digitally native vertical brand (DNVB) is a direct-to-consumer (D2C) brand that controls its supply chain, and connects customers with micro-data and brand values.

    Digitally Native Vertical Brand (DNVB)

    DNVBs control their entire brand experience: from sourcing and manufacturing (hence, vertical) to delivering product experiences online (direct-to-consumer (D2C) site and social presence) and delivering product to the customer. Many undercut traditional brands by cutting out the middleman by directly sourcing components for their products and creating a highly efficient supply chain. They're agile and obsessed with the particular vertical that they identify as needing an overhaul to deliver better products and experiences at price points fit for their demographic.

    DNVBs aren't the same as e-commerce first brands that target numerous verticals. They have a wide selection of product offerings across categories, and they don't always own their supply chain. By focusing on a singular product category and being obsessed with customer experience, DNVBs are able to capitalize on changes in the market quickly and deliver new products to market quickly.

    Here's how Salsify's Product Experience Management Platform works.


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