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    Deep Learning

    Deep learning is a variation of machine learning in which computers use neural networks to learn by finding patterns across massive amounts of examples.

    What Is Deep Learning?

    For artificial intelligence (AI), deep learning is the process of learning from examples — enormous amounts of examples. In other words, an AI technology takes in massive amounts of data to spot patterns, then analyzes those patterns to create informed outputs. Say a consumer uses AI to search for recommendations for a specialized kind of pet food. The AI uses deep learning to scour the web to analyze thousands of various pet foods to understand exactly what the consumer is looking for. Then, they identify commonalities across different pet foods to serve up a list of options that connect with the consumer’s needs. In this way, deep learning allows for rapid learning, as well as more personalized, precise results. It’s a critical tool in ecommerce, as it enables brands to reach potential customers through more tailored search queries. By optimizing content for large language models (LLMs), brands can create personalized shopping experiences.

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