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    Customer Lifetime Value (LTV)

    Customer lifetime value (LTV) is a measure of the average purchasing value contributed by a customer throughout their relationship with a brand or retailer.

    What Is Customer LTV?

    As a brand or retailer, understanding customer LTV empowers you to assess growth and make informed decisions on where to invest your marketing efforts, how to maintain relationships with existing customers, and how to increase brand loyalty — all while continuing to expand into new markets.

    Salsify & the Future of Shopping

     

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