Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadCrowdsourcing is the process of soliciting other people’s input, financial contributions, or labor to complete a complex task or fund a project.
Crowdsourcing is the epitome of teamwork. It’s the process of garnering labor, money, or input from groups of people to complete a task. In ecommerce, crowdsourcing is often used to gather information or input from large groups of people, usually pertaining to a new or existing product.
For example, an ecommerce business might crowdsource feedback from a large group of customers on color variations of a new product. The business can solicit this feedback through a survey, a promotional exchange, or engagement on a social post. When the business has collected the crowdsourced feedback, they can make an informed decision about which color to pursue in product development.
Many start-ups or small businesses often use crowdsourcing to collect the funds needed to start business initiatives or launch new products. In exchange for a reward (such as a discount or special item), the crowd supports the launch financially.