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    Convenience Economy

    The convenience economy is a service economy. A service economy is an economy of consumer control. Today’s customers expect to be empowered as they purchase their goods and services. They want their purchases to be convenient: when they want it, how they want it, and where they want it.

    What is the Convenience Economy?

    The convenience economy is a service economy. A service economy is an economy of consumer control. Today’s customers expect to be empowered as they purchase their goods and services. They want their purchases to be convenient: when they want it, how they want it, and where they want it.

    The organizations who accommodate consumer demands will thrive and those who can't will become obsolete in the new convenience economy.

    Salsify & the Future of Shopping

     

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