A content management system (CMS) is a platform that teams can use to manage websites and develop, format, edit, and publish digital content.
A CMS platform helps teams organize content workflows, collaborate on digital content, and create websites without having to start from scratch. Authors and editors can create and revise work simultaneously on the back end — while publishing engaging new product content to the front end, including videos and images. The platform can offer built-in features to customize design and functionality, as well as the ability to create search engine optimization (SEO) guidelines to optimize your website. A CMS is a cost-effective, efficient solution to manage and deliver content that creates an informative, engaging, and personalized ecommerce experience for your audience.