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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

How (and How Much) Will AI Change Shopping

Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.

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Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

SXM Supplier Experience Management

PXM Network

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Intelligence Suite

Bring AI-powered capabilities directly into your Salsify workflows.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2026 Consumer Research

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      Business-to-Business (B2B) Omnichannel

      Business-to-business (B2B) omnichannel is a sales and marketing approach in which a business creates seamless, flexible channels and pathways to purchase that boost other businesses’ engagement with that initial brand.

      What Is Business-to-Business (B2B) Omnichannel?

      A business-to-business (B2B) ecommerce model is when one business sells directly to another business, rather than directly to consumers. When a manufacturer sells wholesale products to a retailer, for example, they’re engaging in B2B sales.

      Business-to-business omnichannel strategies take that approach to the next level by ensuring the buying business has the most seamless, flexible, and streamlined experience possible.

      Critical to an omnichannel strategy is ensuring that you have consistent and cohesive branding and messaging across all sales and marketing channels, including in-person locations, email marketing, websites, social media, and more.

      When buying businesses encounter inconsistencies as they move from one channel to the next, they’re likely to shop elsewhere.

      It’s also critical for brands to make the engagement and purchase pathway as smooth as possible for buying businesses. By fully integrating channels, the buying business can shift from one channel to another without experiencing disruptions or repetitive information. 

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Video

      What Is Omnichannel Commerce?

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