The Challenge
METRO France works with more than 4,000 suppliers of various sizes handling almost 50,000 SKUs — about 10,000 of which are local or regional products. It also has more than 150,000 SKUs on its website, with more than 7,000 products available for delivery.
Between the number of its suppliers and SKUs, METRO France understood that it must be equipped to manage and optimize product data quality properly. However, this process was complex, as it involves collaboration between its internal departments and those of its suppliers.
Many of the steps required to oversee product data were manual and time-consuming — forcing teams to spend a significant amount of time gathering missing product information.
For example, European regulations require brands to share specific information about food products, called INCO data in France, including information about ingredients, nutrition, and other details. If INCO data is missing, a product page can’t be published. Missing data like this — everything from product imagery to corporate social responsibility (CSR) data — can hurt sales, as shoppers need this information to make informed purchasing decisions. Missing internal data, including sales, marketing, and supply chain data, can also impact internal teams.
This need for complete and accurate product data gave METRO France a significant amount of work to ensure consistency across the digital shelf and between its teams.
The Solution
Salsify Supports Efficient Information Exchange
With Salsify, METRO France can now facilitate the flow of information between internal and external teams, helping each department take ownership of product information. METRO France empowers its suppliers, making go-to-market tasks easier — a huge benefit for suppliers with fewer resources and capabilities.
Salsify Supports Product Data Collection at Scale
In a world of constantly changing regulations — and with the volume of its product data increasing by 56% each year — METRO France can now gather more internal and external data. The company can expand its product content while maintaining the long-term quality of this data.
Salsify helps METRO France manage the exponential growth of its product data by optimizing its update and collection processes. This change helps reduce the risk of penalties for regulatory non-compliance.
“Salsify helps us meet product data collection and long-term quality challenges for all categories of food and non-food products.”
— Emmanuelle Romestaing, Product Pricing and Referencing Director, METRO France
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