Lagardère Travel Retail’s network of more than 1,000 stores and restaurants, 114 hospitals, 26 airports, and 291 train and subway stations has highly diverse points of sale, product categories, and product attributes. In total, these channels account for 2.2 million items.
As a global company, it faces the challenges of differing legislation, opening hours, languages, suppliers, prices, and customs tariff schedules.
Lagardère Travel Retail works with suppliers of all sizes — from small Italian cheesemakers to large French food companies — all with varying degrees of data digitalization maturity. They don't always have all their product data on hand, especially if products are sold in other countries.
Collecting and updating product data, as well as enriching the content and maintaining the quality of information, are operational and strategic priorities. Data must always be accurate, especially in light of new legal restrictions and corporate social responsibility (CSR) issues, such as recyclability, energy efficiency, and others, for electronic devices.
Lagardère Travel Retail also has an omnichannel strategy with services, such as reserve and collect; buy online, pick up in store (BOPIS); and buy now, pick up on return (BOPOR), which allows customers to make a purchase before departure and collect their goods upon return. The expansion of these services means that enhanced data needs to be available across all of these different web interfaces.
Websites must often be multilingual, and their product information must always be up to date. The company's objective is to offer its customers an exceptional shopping experience tailored to the needs of travelers.
"Salsify helps us to collect and standardize product data using a single platform."
— Eric Pichavant, Head of MDM Department, Lagardère Travel Retail
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