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    Press Releases

    Salsify
    October 2020
    Salsify Wins Five National Awards for Outstanding Workplace Culture
    Salsify Wins Five National Awards for Outstanding Workplace Culture
    Salsify
    October 2020
    Rapid Growth in EMEA
    Salsify Sees Rapid Growth in EMEA Partner Activity as Brands Seek to Accelerate Digital Shelf Initiatives
    Salsify
    September 2020
    Series E Announcement
    Salsify Closes $155 Million Series E Financing Led by Warburg Pincus
    Salsify
    September 2020
    Mike Milburn Announcement
    Salsify Names Mike Milburn, formerly Salesforce's Chief Customer Officer, as President
    Salsify
    September 2020
    CommerceXM Announcement
    Salsify Launches Industry-First Commerce Experience Management Platform for Brand Manufacturers
    Digital Commerce 360
    October 2019
    Product Content Firm Salsify Acquire Consulting Firm B2X Partners
    The two companies—each with roots in site search technology—say they will combine their services to help manufacturers and distributors better manage product content presented through B2B e-commerce sites, they announced today at B2B Next in Chicago.
    Modern Distribution Management (MDM)
    October 2019
    Salsify Acquires B2B Ecommerce Consultancy B2X Partners
    Product experience management platform Salsify on Oct. 1 announced its acquisition of B2X Partners, a Baltimore-based global B2B ecommerce consultancy for manufacturers and distributors.
    tED Magazine
    October 2019
    Salsify Acquires B2X Partners
    Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, today announced it has acquired Baltimore-based B2X Partners, a global B2B e-commerce consultancy for brand manufacturers and distributors led by recognized thought leader Justin King.
    BostInno
    October 2019
    Boston-Based Salsify Acquires B2B Ecommerce Consultancy B2X Partners
    Salsify, the product experience management platform based in Boston’s Financial District, acquired Baltimore e-commerce consultancy B2X Partners.
    Press Release
    October 2019
    Salsify Acquires B2B Ecommerce Consultancy B2X Partners
    Salsify has acquired Baltimore-based B2X Partners, a global B2B ecommerce consultancy for brand manufacturers and distributors led by recognized thought leader Justin King.
    TotalRetail
    July 2019
    What Kohl's Recent Partnerships With Planet Fitness and Amazon Reveal About the Future of Retail
    Modern retailers recognize the physical retail environment needs to find its place and reason for being in a changing landscape of consumer needs and a myriad of new ways to shop.
    PR Newswire
    July 2019
    Salsify Names Colleen Fuller as Chief People Officer
    Salsify hired Colleen Fuller as Salsify's first Chief People Officer (CPO). In her new role, Colleen will report directly to the CEO and oversee Salsify's efforts across talent acquisition, employee retention, growth and development, workplace processes, and preservation of the company culture.
    CMSWire
    May 2019
    Top 10 Product Information Management Systems
    Salsify delivers a unified product experience platform that brings together content management, publishing, syndication and analytics
    Total Retail
    May 2019
    How to Satisfy Today’s Digital Shopper and Ease Pressure on Brand Suppliers
    Salsify surveyed more than 1,000 U.S. adults who shopped online at least once in 2018. The research uncovered the new product page essentials for winning consumer attention, sales and loyalty
    TechCrunch
    May 2019
    BookingBug Relaunches as JRNI
    RNI’s new CEO, John Federman, a SaaS veteran with deep roots in the retail and financial services industries...also serves as an advisor to Boston-based Salsify and sits on the board of New York’s T-Ink
    eMarketer
    May 2019
    What Types of Personalized Content Appeal to Consumers?
    In a January 2019 survey conducted by Salsify, one in five respondents said they felt understood when a brand or retailer recommended relevant items, and 15% of respondents cited when a company remembered their purchase history
    Digital Commerce 360
    May 2019
    On-demand Manufacturing Portal Xometry Gets $50 Million
    Greenspring’s other investment portfolio companies include data center technology provider Cologix, B2B marketing technology firm Demandbase, and Salsify, a provider of product information management and related technology applications.
    The Boston Globe
    May 2019
    A Push to Get More Women into the Top Ranks of Management
    Knowing the “tech ecosystem” is mostly white men, the Boston software startup Salsify has been tracking female executives. There were none when the company was launched in 2012; now, there are six, a third of the leadership team. Its total share of female employees has grown to 37 percent.
    Total Retail
    May 2019
    The New Digital Landscape: The Role of Context in Moving From Mass Markets to Masses of Markets
    Context exists as a consumer opportunity, but also the rules of the game for any specific channel.
    EMarketer
    May 2019
    More Digital Buyers Purchase Clothing Online
    According to a January 2019 survey from Salsify, consumers are calling for more detailed product information and will abandon product pages should they not deliver.
    SmartInsights
    April 2019
    Product Reviews Have Big Impact on Shopping Behaviour
    New research from Salsify shows that 30% of customers believe that product reviews from people like them are a good sign that a brand or retailer understands them.
    Marketing Land
    April 2019
    4 stats on what wins on Amazon vs. Walmart
    Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements.
    Marketing Charts
    April 2019
    Can Online Shoppers Ever Be Satisfied?
    Retail marketers face numerous challenges from today’s consumers. But consumers’ stated demands seem to exceed even what the best brands selling on Amazon seem to offer them.
    MarTech Today
    April 2019
    How 2019 Stackie Award winner Sargento cooked up their stack
    The exercise showed the cheesemaker that its Martech stack was more robust than the marketing team first realized.
    eMarketer
    April 2019
    Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically
    Shoppers have high expectations for retailers’ image and video content on an online product page, and a lack thereof is a consumer deal breaker.
    Vision Monday
    April 2019
    Winning Consumer Trust with Product Experiences
    Today’s consumers overwhelmingly value and trust brands that offer a good product experience. They are both willing to pay more and are likely to buy more often, from brands that deliver it.
    Angle News
    April 2019
    This Is Why You See Amazon Ads When You Google "Neiman Marcus"
    Companies engage in an ongoing bidding war for Google search ads targeted to the names of various retailers in an effort to win or perhaps hijack, your click.
    Vision Monday
    April 2019
    Consumers Seek Brands That Understand Them
    There is a rising consumer expectation that a brand truly knows each shopper. Consumers want a product designed to meet their exact needs and lifestyle.
    BostInno
    March 2019
    Exclusive: Meet the Nominees of This Year’s NEVY Awards
    The New England Venture Capital Association is hosting its seventh annual NEVY Awards which recognize and celebrate New England’s top innovators and companies. Salsify has been nominated in the "Next Tech Home Run" category.
    BostInno
    March 2019
    Tech Madness Recap: Meet the Elite Eight
    Salsify competed in Bostinno's Tech Madness 2019.
    RetailTouchPoints
    March 2019
    Study: 69% Of Shoppers Leave A Site If Product Info Is Subpar
    Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.
    Footwear News
    March 2019
    Today’s Online Shoppers Need to See This Many Photos Before They Buy a Product
    Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.
    Yahoo Finance
    March 2019
    Today’s Online Shoppers Need to See This Many Photos Before They Buy a Product
    Salsify surveyed more than 1,000 Americans who shopped online at least once last year and found that they expect to see an average of six product images per listing, up from three in 2016.
    Predicting the Turn Insider
    March 2019
    Startup Spotlight
    Shurtape Technologies, LLC (ShurTech), the maker of brands like Duck® tape and FrogTape®, used Salsify to manage product information and content, and deliver that content to their direct-to-consumer site, retailer partners, and leverage it for sales enablement.
    BostInno
    March 2019
    Tech Madness Round 2 Recap; First Look at ‘Sweet 16’ Contenders
    BostInno readers cast a total of 133,708 votes to determine the companies contending in the Sweet 16 bracket – and Salsify made the list!
    G2 Crowd Blog
    March 2019
    42 Retail Statistics to Help You Build Your Business in 2019
    General retail statistics: 77 percent of shoppers use a mobile device to search for products.
    Underscore.VC Blog
    March 2019
    Losing Control, Gaining Commerce
    The lines between marketing, media, and sales are blurring. The industry is experiencing a shift from mass markets to masses of markets.
    Total Retail
    March 2019
    Mastering Context: The New Digital Frontier
    Molly Schonthal the vice president of strategy and innovation at Salsify, discusses the new digital frontier.
    VentureFizz
    March 2019
    Buzz from the Week: Mar 11 - Mar 17
    Take a look at the latest Salsify hires and promotions in the Boston tech community.
    BostInno
    March 2019
    Tech Madness Update: See Who Made it to Round 2 and Vote for Sweet 16
    Salsify made it through round one and will proceed to round two of Tech Madness.
    Digital Diary
    March 2019
    Are Visual Components the Future of E-Commerce?
    Most consumers prefer to see at least a couple images of a product before buying it.
    Marketing Land
    March 2019
    3 Ways Consumer Shopping is Changing in 2019
    Aspects on what digital shelf brands need to address to seize market share in 2019.
    ProgrammableWeb
    March 2019
    Daily API RoundUp: Openwhyd, Multicycles, SignUp Genius, Shrimpy
    The Salsify API returns data for brands that include content, eCommerce, and products.
    VentureFizz
    March 2019
    Buzz from the Week
    In honor of International Women's Day, Salsify's People Operations Manager Rasika Rajagopalan wrote a post titled Reflecting on Salsify's Year in Gender Diversity about how gender inclusion has increased at Salsify and what it means for the company as a whole.  Click here for jobs.
    CRM Buyer & E-Commerce Times
    March 2019
    Target Hits the E-Commerce Bull's-Eye
    Target and Walmart have been investing in their e-commerce initiatives because that is both their strongest opportunity for growth and a way to maximize the revenue potential of their existing store footprint. (Molly Schonthal VP of Strategy & Innovation at Salsify)
    Hackernoon
    March 2019
    3 Practical Ways to Become a Better Product Manager in 2019
    Salsify uses Donut to help connect people from different parts of the organization. We find it tremendously helpful to target specific people across the organization to build connections.
    PR Newswire
    March 2019
    Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories
    Salsify announced that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US.
    Bostinno
    February 2019
    Announcing BostInno’s Finalists for Tech Madness 2019
    Salsify was selected as a finalist for BostInno's Tech Madness 2019.
    Xconomy
    February 2019
    Amazon, Google, Facebook Boosted 2018 Tech Hiring Spree in U.S. Hubs
    Boston's "homegrown companies" are expanding and hiring local employees. This is a good indicator of the health of the ecosystem.
    CMSWire
    February 2019
    How Marketers Can Get Into the Voice Experience Party
    Companies should leverage a feed aggregator service to optimize products for multiple ecommerce platforms.
    Great Places to Work
    February 2019
    Great Places to Work Leadership Award Honorees
    Within innovative organizations, the overall experience of authenticity — in relationships and embedded into corporate practices — is at the heart of the employee experience.
    VentureFizz
    February 2019
    Lead(H)er: Tacita Morway, VP of Engineering at ActBlue
    Tacita Morway's resume is a bit unconventional. “I always look for the problems that are going to be exciting, interesting, and satisfying, and for the people that I’m going to be pumped to work with,” Morway said.
    Shopper Marketing
    February 2019
    Artificial Intelligence Roundtable
    Shoppers overwhelmingly rely on digital for product details rather than talking to a salesperson in-store
    Entrepreneur
    February 2019
    Thinking About Taking Your Product Into Big-Box Stores? You Need Help in These 4 Areas
    Introducing your online-only product into physical stores calls for a launch playbook that's completely different from that of the online world.
    TechFunnel
    February 2019
    Salsify and Wunderman Commerce Enter Partnership
    Salsify, the world’s leading product experience management (PXM) platform, and the global ecommerce service provider, Wunderman Commerce, a global digital commerce consultancy, recently announced a partnership.
    Packing Europe
    February 2019
    Five E-Commerce Best Practices Revealed
    Product content for consumer packaged goods (CPG) is more important than ever for e-commerce sales.
    Marketing Land
    February 2019
    3 lessons learned from 89,000 Amazon fashion product pages
    Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.
    Retail Geek
    February 2019
    Jason & Scot Show Episode 163 Digital Alcohol with Diageo and Drizly
    A weekly podcast with the latest e-commerce news and events. Episode 163 is a deep dive into the digital alcohol market with Diageo and Drizly.
    EMarketer
    February 2019
    A Five-Star Rating and Recommendations from Strangers? Take My Money
    Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.
    Power Review
    January 2019
    5 Ecommerce Trends Brands & Retailers Have to Know in 2019
    To say the retail industry is ever changing is an understatement. Brands have to move fast, be agile with their products and know the ecommerce trends happening now and always be thinking about what’s to come.
    WWD
    January 2019
    Data Analysis of Amazon Fashion Pages Reveals Secrets of SuccessScreen reader support enabled
    Salsify researchers culled more than 89,000 product pages to find out what works the best.
    Furniture Today
    January 2019
    Soft-Tex unveils Sleep Addict sleep accessories brand
    Soft-Tex will launch Salsify Insights, an analytics package attached to Soft-Tex’s existing use of Salsify to help its customers.
    Bostinno
    January 2019
    Boston Startups and Tech Companies Hiring in January
    Boston ranked No. 1 city for job opportunities and growth in 2018. January is a great time to look for that dream job, so dust off your resume, update your LinkedIn profile and apply at Salsify.
    Fortune
    January 2019
    The 50 Best Workplaces in Technology
    Salsify named one of the best 50 places to work in technology but Fortune research partner Great Place to Work.
    Yarns and Fibers
    January 2019
    U.S. manufacturer to launch the new Sleep Addict brand
    Soft-Tex uses Salsify Insights, an analytics package attached to their existing use of Salsify to help provide scale and automation to optimizing product listings.
    tED Magazine
    January 2019
    Why Aren't More Distributors Getting E-Commerce Right?
    Here are some very valid reasons why your distributorship isn’t hitting its e-commerce milestones, and what it can start to do about it.
    Marketing Land
    January 2019
    Winning on Amazon: Here are 3 strategies that can help
    To grow market share overall, brand marketers need to mirror their larger Amazon strategy to reflect how the retail site itself is setting its priorities.
    tED Magazine
    October 2018
    How to Keep Amazon Business From Stealing Your Customers
    On track to do more than $10 billion in annualized sales this year, Amazon Business is pushing companies across all industries to rethink the way they work with the evolving B2B buyer.
    Newsday
    July 2017
    Using Product Images for Online Sales
    When it comes to selling goods online, a picture truly is worth 1,000 words and then some.
    PR Newswire
    July 2017
    Salsify Announces New GDSN Data Pool Designed for the Digital Shelf
    This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform.
    CPG Matters
    July 2017
    How CPG Giants Can Grow Market Share Online
    Read More
    Path to Purchase IQ/Consumer Goods Technology
    June 2017
    Amazon Tries Another Mall Concept
    "These Amazon pop-up stores are exactly emblematic of what’s happening now which is a flow-through from digital to physical and back again, creating moments that matter.”  Molly Schonthal, VP of Strategy, Salsify
    G2 Crowd Blog
    April 2017
    What is Product Information Management? Defining PIM in 2019
    Brands demand that technology be oriented in realities of digital commerce, Salsify's Nasry Angel defines PIM in 2019.
    Colabug
    April 2017
    3 Ways Consumer Shopping is Changing in 2019
    Aspects of what digital shelf brands need to address to seize market share in 2019.
    VC News Daily
    Salsify Receives $43M Series D Funding
    Salsify, a fast-growing e-commerce software startup, has raised $43 million in a Series D round led by Greenspring Associates.
    VentureFizz
    Talent on the Move - March 15, 2019
    Take a look at the latest hires and promotions across the Boston tech community.
    iProgrammer
    GraphQL Foundation Gets Bigger
    Salsify is working to advance GraphQL as an industry specification for designing more effective APIs.
    Code Like a Girl
    Salsify Gender Diversity Report 2019
    Establishing an inclusive culture and working through decades of inequality in the workplace is complex and difficult, but we wanted to outline what we’ve done so far to encourage diversity within the workplace.
    Shopper Marketing
    Salsify Direct Connects with Instacart
    Boston-based Salsify is providing brands with more control over how their products are represented on Instacart.
    Furniture World
    Soft-Tex Launches Luxury Brand “Sleep Addict”, Gift With Purchase (GWP) Solutions
    Soft-Tex will launch Salsify Insights, an analytics package attached to Soft-Tex’s existing use of the platform to help provide scale and automation to optimizing product listings.