Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
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Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
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We get this question frequently from our customers. We believe the best ecommerce workflow is one that is built for change. For anyone who’s worked in retail, manufacturing or IT data management, the term “workflow” might conjure up month-long projects dedicated to creating a rigid, single workflow tied to your master data management system.
However, for a rapidly changing digital world, your organization’s business users need a different type of workflow. One that is a tool for collaboration to support a process that can change based on new requirements, new marketing initiatives and changes in customer behavior and technology. You must enable your business users to drive content to market in an organized, consistent and accountable way.
Let’s face it, the world is a messy place. It’s likely the information for every product you sell lives in different departments throughout your organization. Before you can go to market with something new or update existing product pages you need to gather and share that information with several people. Most organizations have a crazy knot of mass communications and inter-departmental requests. A good ecommerce workflow will help you assign responsibility and take out the burden of oversight while still providing visibility and help in getting to market fast.
No matter the size of your team, your data asset or your market, we have some best practices that can help you build a better workflow.
A good ecommerce workflow must:
Here are three typical ecommerce scenarios that benefit from workflows. The specific roles and content needs may vary at your organization. Salsify enables business users to flexibly build workflows to meet their specific needs. Here are the questions you should ask about each of these common ecommerce goals when setting up a workflow.
Launch a new product. Map out the product development and go-to-market lifecycle in order to establish guidelines and timelines for gathering content on a new product as it moves from conception to launch.
Questions to ask:
Content refresh. Understand your existing content refresh processes and establish guidelines for gathering updated content and making it available to sales teams and other stakeholders.
Questions to ask:
Content requests. When partners and customers ask for new product content that they haven’t asked for or received previously it can range from a one-off request of a wide-scale initiative. Build a workflow that can support timely, on-demand responsiveness to content requests without compromising quality.
Questions to answer:
Efficient, flexible eCommerce workflows are paramount to delivering consistent product experiences that convert. Hear from our in-house experts on how you can improve your workflows in our on-demand webinar: Working Together Through Workflows Part 1: Building Workflows to Drive Collaboration.