Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
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For those of us who don't work at Facebook or CVS or Microsoft or some other mega brand in the advertising department, Thanksgiving can be stressful when someone asks "what are you doing for work these days?" It's a well intentioned question of course, but is often met with a response like "oh, I work at a tech company or I work in marketing for _______" without getting into the details. The problem is you can end up feeling bad about your job and your legitimately interested relative has no idea what you do. Pass the pumpkin pie.
I'm here to help. If you work with product content here are three steps to explaining what you do and why it's important.
"Well aunt Alice, that's what I do. I make sure that all of that information that you just looked for is there so you can hopefully decide to buy my product. Because when it's not there - and easy to find and absorb, you're not going to buy it here. You'll go to another app or website, or you'll buy another product. Right?"
And there you have it. Aunt Alice gets it now. Maybe she doesn't know what a pain it can be to actually achieve that task, but she can now boast to all of her friends about the work you do and why it matters. It's definitely better than saying "he/she works in computers." Now about that pumpkin pie...
Happy Thanksgiving!
Josh is the Head of Product Marketing at Salsify and an avid online shopper, data lover, beer snob in training and music junkie.
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