Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
We took a look at some of the the leading pages on Walmart in the food and beverage category, thanks to our recently launched Walmart Product Content Grader. Recently, Walmart posted quarterly revenue of $123.18 billion. It’s in-store sales revenue rose 2.7% in the US division, the biggest gain since the first quarter of 2009. Walmart says its food business had the strongest quarterly performance since 2011 and is an important factor in why shoppers come into its stores.
As a food and beverage brand, it’s critical that shoppers can find your brand when they are browsing online and making decisions about whether they can find the ingredients or snacks they need during their next trip to Walmart. Here are three things we saw A+ product pages doing with their product content:
McCormick uses the product title and description to provide details on size, use and product ingredients all while connecting its product to a well-seasoned, delicious grilled dinner.
Kellogg's knows that consumers do more with Corn Flakes than eat them from a bowl with milk. The Walmart product page includes additional recipes so shoppers can see the the versitility of the cereal.
Welch's emphases the natural ingredients and ethical sourcing on its packaging, in images and to help inspire the copy for its bullets. This is not simple market-speak, it's also draw from the key questions that shoppers wanted answered in the Q&A section of the page.