We took a look at some of the the leading pages on Walmart in the food and beverage category, thanks to our recently launched Walmart Product Content Grader. Recently, Walmart posted quarterly revenue of $123.18 billion. It’s in-store sales revenue rose 2.7% in the US division, the biggest gain since the first quarter of 2009. Walmart says its food business had the strongest quarterly performance since 2011 and is an important factor in why shoppers come into its stores.
As a food and beverage brand, it’s critical that shoppers can find your brand when they are browsing online and making decisions about whether they can find the ingredients or snacks they need during their next trip to Walmart. Here are three things we saw A+ product pages doing with their product content:
1. Use Specific Product Title and Engaging, Relevant Descriptions 
McCormick uses the product title and description to provide details on size, use and product ingredients all while connecting its product to a well-seasoned, delicious grilled dinner.
2. Provide Unique Recipes in Images and Related Content
Kellogg's knows that consumers do more with Corn Flakes than eat them from a bowl with milk. The Walmart product page includes additional recipes so shoppers can see the the versitility of the cereal.
3. Use Bullets to Answer Common Customer Questions
Welch's emphases the natural ingredients and ethical sourcing on its packaging, in images and to help inspire the copy for its bullets. This is not simple market-speak, it's also draw from the key questions that shoppers wanted answered in the Q&A section of the page.
Tag(s):
Digital Shelf Insights
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