Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store sales. Shoppers are browsing online before or while they shop.
Standing out on the digital shelf across every touch point - desktop, mobile, search, and the in-store experience - requires reorganizing the people and processes of your company to evolve your experience to meet the needs of the digital consumer. The investment in this change can set your company up for success as digital influence and online shopping continues to grow marketshare.
How you organize your company for success is critical. The top-performing brands have a function dedicated to content and merchandising strategy that is structured to meet the needs of a digital shopper. Unlike the traditional approach where content is centralized as a technology initiative typically run by IT, the modern content team is a cross-functional organization in partnership with sales, marketing, compliance, and IT.
To accomplish this, you need lightweight, adaptable processes that serve as guidance to the rest of the organization, rather than as a central point of control. Put in place responsive cross-functional processes that satisfy the specific content requirements of stakeholders across the company.
Depending on the size of your organization, there may be many stakeholders in the effort to seize the digital opportunity. Here are some of the teams to consider in this process:
Get our complete guide to how leading brands are capitalizing on the digital opportunity today. Winning at Distributed Commerceexplains how to structure your organization for success in the digital age.