Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store sales. Shoppers are browsing online before or while they shop.
Standing out on the digital shelf across every touch point - desktop, mobile, search, and the in-store experience - requires reorganizing the people and processes of your company to evolve your experience to meet the needs of the digital consumer. The investment in this change can set your company up for success as digital influence and online shopping continues to grow marketshare.
How you organize your company for success is critical. The top-performing brands have a function dedicated to content and merchandising strategy that is structured to meet the needs of a digital shopper. Unlike the traditional approach where content is centralized as a technology initiative typically run by IT, the modern content team is a cross-functional organization in partnership with sales, marketing, compliance, and IT.
To accomplish this, you need lightweight, adaptable processes that serve as guidance to the rest of the organization, rather than as a central point of control. Put in place responsive cross-functional processes that satisfy the specific content requirements of stakeholders across the company.
Depending on the size of your organization, there may be many stakeholders in the effort to seize the digital opportunity. Here are some of the teams to consider in this process:
Get our complete guide to how leading brands are capitalizing on the digital opportunity today. Winning at Distributed Commerceexplains how to structure your organization for success in the digital age.
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