Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store sales. Shoppers are browsing online before or while they shop.
Standing out on the digital shelf across every touch point - desktop, mobile, search, and the in-store experience - requires reorganizing the people and processes of your company to evolve your experience to meet the needs of the digital consumer. The investment in this change can set your company up for success as digital influence and online shopping continues to grow marketshare.
How you organize your company for success is critical. The top-performing brands have a function dedicated to content and merchandising strategy that is structured to meet the needs of a digital shopper. Unlike the traditional approach where content is centralized as a technology initiative typically run by IT, the modern content team is a cross-functional organization in partnership with sales, marketing, compliance, and IT.
To accomplish this, you need lightweight, adaptable processes that serve as guidance to the rest of the organization, rather than as a central point of control. Put in place responsive cross-functional processes that satisfy the specific content requirements of stakeholders across the company.
Depending on the size of your organization, there may be many stakeholders in the effort to seize the digital opportunity. Here are some of the teams to consider in this process:
Get our complete guide to how leading brands are capitalizing on the digital opportunity today. Winning at Distributed Commerceexplains how to structure your organization for success in the digital age.
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